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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Good stuff.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. Another company was saving those replies straight into Salesforce.com.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. add social media data to prospect profiles.

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‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Adobe Experience Cloud Blog

In the second quarter of this year, LinkedIn members grew to 115.8 In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company). It’s one that I have asked a lot on this blog.

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How to win in B2B with Artificial Intelligence

Rev

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. Of course, there are, no doubt, linguists, engineers, database architects, database administrators, and other specialists supporting these efforts. Of course, very few leads become sales opportunities or even sales qualified.

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Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. Clients specify blogs to follow, which receive similar treatment. Lattice Engines was founded in 2006 to fill this gap.