Customer Experience Matrix

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Here's a Game about Building Your Martech Stack

Customer Experience Matrix

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. I’ve always found that an intriguing problem although I’ll admit few others have shared my fascination.

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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. Of course, you’ll also need a more detailed checklist for each component so you can judge whether a particular system is adequate for the task. Of course, an item list is table stakes for data discovery.

Privacy 180
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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

Frequent readers of this blog can feel free to recite them along with me (throwing rice at the screen is optional): data, decisions, and delivery. Now comes the advanced course: other systems that either call themselves CDPs or offer CDP alternatives. Let’s start with the big picture. Are you still with me?

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Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

Customer Experience Matrix

(And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. To encourage input from the larger community, I’m posting it publicly on this blog. Do you NEVER sleep?) You’re welcome. Over-all, the conference went tremendously well.

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Building Trust Requires Innovation

Customer Experience Matrix

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. Of course, many activities are not so easily verified. But I’m also trying to figure out where we all need to go next.

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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

This lead to enough questions about the data that it now seems worth a blog post on the topic. Of course, that's all old data and you may wonder whether anything has changed. The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). You can buy it here if you’re interested.

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Do Self-Driving Cars Pick Their Own Gas Stations?

Customer Experience Matrix

Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating. But of course, it won’t be exactly the same, so there will be plenty of new approaches to pioneer as well.