The Marketing Blender

SEPTEMBER 27, 2019

Pay-per-click advertising (PPC) is the most efficient way to drive traffic and leads for B2B companies today—period. Compared to the same timeframe one year ago, PPC campaigns have generated the following results: Clicks: 2,350 – up +64.11% over the same month last year. Join Blender’s Blog today! Our Services.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

Hubspot

JUNE 26, 2019

Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. PPC Management Tools. WordStream PPC Advisor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Biznology

DECEMBER 14, 2010

Look at how you use LinkedIn. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Think about blogging. Yes, I'm still bullish on blogging, at least when it's done well. Selling business-to-business?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Directive Agency

DECEMBER 13, 2018

Focus on the homepage, core/product pages, and your blog pages. Implement Keyword Research. Keyword research is an extremely significant process for any B2B SEO agency company. Below, you’ll find a list of free keyword research tools to get you started: KWFinder. Google Keyword Planner. Google Correlate.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Content Marketing Institute

JULY 24, 2018

100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. CMWorld Click To Tweet. CMWorld Click To Tweet. 1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. courtewakefield Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Even just shifting some of the cost around those unused portions can help show some ROI. One of the common ways to look at this is subscribers to a blog or newsletter.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Optinmonster

JULY 7, 2023

If you want to know how to start a blog, you’ve come to the right place. Bloggers were some of the first online businesses, and blogging is still a viable business model today. The most successful bloggers can even blog as their full-time job. Starting a blog may seem like a big task. What is a Blog?

Paid Content 84

Paid Content Blogger Domain Advertising Agencies 84

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. per click, and some extremely competitive keywords exceed $100 per click.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. per click, and some extremely competitive keywords exceed $100 per click.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. Informing Your Keyword and Content Strategy.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Optinmonster

FEBRUARY 27, 2024

Semrush Semrush is one of the best keyword research tools that can help you boost your website’s search engine optimization (SEO). With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. Pricing Semrush offers a 7-day free trial.

Marketing Automation Services 90

Marketing Automation Services Budget Programs Tools Work Management 90

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. So, that’s exactly what we did. The outcome? Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Spiralytics

FEBRUARY 15, 2023

Gone are the days when search engines considered your blog posts as stand-alone pieces, independent of the other content on your site. Ranking for difficult keywords Since pillar pages serve as the central hubs for specific topics, they are designed to target wide keywords, which have intense competition on search engine results pages.

High Quality Lead 137

High Quality Lead Lead Scoring Lead Ranking SERP 137

Tomorrow People

SEPTEMBER 27, 2022

Mature companies are more likely to have more resources and capital at their expense. Resources, assets, and capabilities: How many patents and copyrights do they have? Take a close look at your company’s resources, capabilities, and goals. Put simply, because the rules are different. How unique is their messaging?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Mature companies are more likely to have more resources and capital at their expense. Resources, assets, and capabilities: How many patents and copyrights do they have? Take a close look at your company’s resources, capabilities, and goals. Put simply, because the rules are different. How unique is their messaging?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Single Grain

MAY 9, 2023

What may be a little less clear is precisely how you do that in a way that puts your valuable resources to work generating the kind of ROI that those particular potential customers generate in the first place. It’s no secret that using paid search ads is an effective approach when targeting high-value enterprise companies.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Single Grain

AUGUST 24, 2021

It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. Keyword research. 3) Discovering the Right Keywords. Keywords form the base of every successful Enterprise SEO strategy. Secondary keywords based on your primary keywords.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

nDash

JUNE 23, 2021

They want to see brands delivering relevant resources that help solve their pain points or lead them down the path toward doing so. These graphics are excellent to use as feature images on blogs, social media graphics, infographics, and more. Distribution Platforms (Like Medium, LinkedIn, etc.). Influencer Marketing.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Single Grain

JULY 7, 2023

This approach saves time and money while still reaching advertising objectives by tapping into the expertise and resources of external specialists or an outsourced marketing team, instead of hiring a full-time in-house team. But how does this growing trend differ from outsourcing marketing and how does it work in practice?

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

SnapApp

MARCH 21, 2018

Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. The tool allows you to place ads for your products right at the top of the search results for the keywords prospective customers are searching at each stage of the funnel: . . Top of the funnel (TOFU). Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Webbiquity

NOVEMBER 14, 2011

Rules for beating Google at SEO by iMedia Connection ** 5 STARS Brandt Dainow lists 173 positive and negative ranking factors compiled from members of the Search Engine Land group on LinkedIn and believed to influence Google rankings. This is one outstanding checklist.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Martech Advisor

JANUARY 28, 2020

Blog Posts. Blog posts are a cornerstone of B2B content creation due to their SEO benefits. Blog articles are an excellent resource to appeal to the top-of-the-funnel (TOFU) audience. The following are the four primary owned media channels: Website: Your official website or blog is the home for your content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Huptech Web

NOVEMBER 10, 2022

Gross Profit is one of the key metrics to measure sales performance, and to calculate this KPI, it is necessary to deduct the Cost of Goods Sold (COGS) from the company’s revenue. Gross Profit gives you a deeper understanding of how you use your resources and how effectively you can make and sell your products. Blog Traffic.

eCommerce 52

eCommerce Paid Content Paid Search Agency ROAS 52

Single Grain

NOVEMBER 20, 2020

Keyword Research. Rank/Keyword Tracking. Keyword Research. 1) Ahrefs Keyword Explorer. Ahrefs Keywords Explorer is a complete keyword research tool with the world's largest database of search queries. billion keywords. The Clicks metric lets you see the estimated number of clicks for any keyword.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Two, CPC rates are up 23%.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Single Grain

JULY 14, 2020

Anything more than that requires users to upgrade to a premium plan: Reduced support: In this model, the free user doesn’t get priority customer support or access to self-help resources. This means creating a lot of blog posts, video content, etc. Include visuals in your articles and blog posts to make them more engaging.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

ClearVoice

NOVEMBER 18, 2019

No trolling past posts, per piacere. But ClearVoice blog writers beware: Eyes are watching.). click-through rate (CTR). cost-per-click (CPC). pay-per-click (PPC). LinkedIn profile page. Don’t use lists of keywords in “Alt” text. We just updated this list. Business website.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. If you’re already running a blog or website, you’re using a CMS—the web-based application designed for creating and updating websites.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Directive Agency

JULY 15, 2019

It can help you find what kind of content to write, what keywords you should rank for, how many links you have, how authoritative your site is. We also talk about this switch from Blogger Jet , which was the blog that he was running. ” And this applies to pretty much every piece of advice that we’re giving in our blog.

SEO 40

SEO Paid Content Budget Programs Tools 40

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social media networks and blogs consume nearly 25% of people’s time online. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute. Build single keyword ad groups. Keyword research. You can only rank for keywords or drive leads for your campaigns with pages you have on your site. Evangelize Brand. Time of day.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

seo.co

OCTOBER 11, 2022

This cost-per-click keyword analysis (per Ahrefs) of just a handful of law related terms proves it: What law firm wants to pay $180 for the privilege of getting a single click? But a 3,000-word blog post that helps people understand how they can maximize a car accident claim will. Become a Resource.

Link Building 98

Link Building Paid Content Acquisitions Ad Building 98