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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. Pay attention to new keywords that are driving traffic to your site that you didn’t consider before. Related Auctions. Where do you start?

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To Allow Blog Comments or Not? Here’s What the Data Shows

Optinmonster

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

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The Why and How of Internal Link Building for SEO

Marketing Insider Group

Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Although both are key to a thriving SEO strategy, internal links are essential to keeping visitors engaged on your site. Quick Takeaways. Content hierarchy. Authority . Image Source: Terakeet.

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. 91% watch online videos, 51% visit video blogs, and 44% watch and/or listen to podcasts. billion access social media sites at least on occasion using a mobile device. But Chinese search engine Baidu is #4.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. To truly understand where your website stands, you must compare your score to that of similar sites. Why Is It Important?

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How to Measure Bounce Rates for Blog Post

SmartBug Media

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

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Why I told a client to quit blogging: finding your “One Thing”

Biznology

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Instead of blogging, we transcribed the podcasts and posted them on his site. And in this case, it wasn’t blogging.