KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. That’s because your website doesn’t rank high enough in the search engines to attract a steady flow of visitors. How Guest Blogging Extends Your Audience and Boosts Your SEO. Search Engine Optimization. Two reasons: Audience.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Why organic search matters when publishing content. It’s possible that SEO may even be the primary driver of visitors to your blog or site. After a while it hits Page One in the SERP.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

DAGMAR Marketing

APRIL 24, 2024

One noticeable observation that can be made based on the information in the report is there may be a correlation between an employee’s income and their level of concern. Respondents who made less than $50,000 per year were over two times more likely to be very concerned about AI than those who made over $100,000 per year.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media in search. Enhance brand awareness and brand search. Social media in search. That’s why you can optimize not only your website for search engines, but social media pages as well.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

InsightSquared

SEPTEMBER 18, 2019

We asked David Skok , a veteran venture investor and the author of the software-as-a-service (SaaS) metrics blog forentrepreneurs.com , how to approach this difficult problem. This blog post provides a guide for companies thinking about marketing attribution and communicating the detail marketing ROI at the board level.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

B2B Digital Marketer

MARCH 17, 2022

One such change is search engine optimization. Not only is it the basis for organic search growth, but the algorithms are also becoming more and more complex to the point of understanding every nuance of human language. 05:33 – 1st question: How do I get more traffic with organic search? Podcast Timestamps/Outline.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Stevens & Tate

DECEMBER 2, 2022

In other words, how well do they identify with your brand name, its characteristics, your logo, or other things that strongly correlate to the products or services you offer. Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. There are some great resources out there for optimizing your videos for search, including a great in-depth article on Video SEO from the knowledgeable folks over at WordStream. But what about videos and video marketing?

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Two places to find these are Google Analytics and Google Search Console.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Marketing Insider Group

AUGUST 13, 2020

Billions of searches happen on Google and thousands of new websites are created every day. If I write about these topics and create high-quality blog posts, I can outrank the competition. The correlation is that it must be interesting to the audience. It’s a repeatable process—an engine that keeps running. It’s not magic.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Webbiquity

JANUARY 19, 2021

Most businesses are inundated with big data every day, and most of it comes from three primary sources: Social data : This data is collected from things like web searches and the likes, tweets, comments, shares, videos, and photos across all social media platforms. That’s what big data is, but… Where does all this data come from?

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control. Here’s some of our favorite blog posts from other marketers this past year. The Real Cost of Cheap SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

InsightSquared

SEPTEMBER 18, 2019

We asked David Skok , a veteran venture investor and the author of the software-as-a-service (SaaS) metrics blog forentrepreneurs.com , how to approach this difficult problem. This blog post provides a guide for companies thinking about marketing attribution and communicating the detail marketing ROI at the board level.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Do Search Engines Use Social Signals to Directly Drive Rankings? cause that page to rank higher in search results. The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines.

SEO 167

SEO Correlation PageRank Social Media 167

Scoop.it

AUGUST 2, 2022

Their content offers in-depth information to questions that can benefit their target audience that correlate not just to wedding rings but also catering to the bride’s every need. These are words or phrases you use on your website that correlate with your purpose and help you rank in the search engines. Keyword Research.

Rules 64

Rules Planning Content Correlation 64

Brightedge

MARCH 31, 2022

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. There’s also a new search section on mobile results. New Mobile Search Feature on Google Mobile.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. Additionally, these keywords are likely the ones being searched by more qualified users that are further along in their path of intent. Of course, the audience should always come first. So, where do you begin?

SEO 141

SEO Long Tail Marketing SERP Content 141

Marketing Insider Group

FEBRUARY 15, 2021

It certainly correlates with the value of the content. Solves a challenge: Customers are seeking answers when they go to Google and search. Before you can develop content that will resonate with audiences and score well on search engines, you must know your audience. Take our blog. Understand Your Audience.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. And yes, with this information (and internet research), the system can create a helpful and informative blog post. So, how do search engines regard AI-generated content? This ensures quality control and helps content resonate with its target audience.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Zoominfo

JULY 25, 2023

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Brandwatch Marketing

NOVEMBER 8, 2023

You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search. 6) Boardreader Sometimes we forget that social media doesn’t just include the big players.

Social Media 98

Social Media Tools Media Lead Scoring 98

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Connects with your data: Correlates intent data with your website analytics for deeper insights. Blindly searching for leads wastes time and resources.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Direct and referral traffic are highly correlated.

Traffic 100

Traffic RSS Social Media Social Networks 100

Marketing Insider Group

NOVEMBER 9, 2020

Content types: Blogs, long-form, social, etc. When you begin a strategic keyword search, you’re really learning about your audience and what and how they search. The data from this includes: Volume: How often users input that keyword when searching. Opportunity is a correlation between volume and competition.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Brightedge

OCTOBER 6, 2020

At Share 2020, a key theme we hit on is the convergence of search data and business intelligence. How consumers search and how search engines are serving up trillions of historical search results reveal a rich portrait of what consumers want, how they want to consume it and what messages are resonating with them.

Organization 116

Organization Tools Business Correlation 116

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Brandwatch Marketing

JUNE 15, 2022

You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search. Social Mention is a straightforward search engine for finding mentions of your brand (or any other term).

Social Media 144

Social Media Tools Media Lead Scoring 144

seo.co

MAY 1, 2022

But how often do you think the search engine modifies its program? In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit. For example, you cannot go wrong with Google Webmaster Blog. Ten times per year?

Google 98

Google De-duplication SEO Keywords 98

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. How we operationalized our blog for triple-digit growth.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

seo.co

FEBRUARY 9, 2022

We discuss the phenomenon many times on the blog, including on the following posts: How long does it take to rank on Google? . Simply putting content online won’t get you the search engine rankings you want or deserve. It’s one of the reasons you’ll see brand new content start to rank highly in search.

Google 98

Google Long Tail Marketing SEO Keywords 98

Webbiquity

AUGUST 2, 2018

You already know that customers are most likely going to find you through search engines. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? Put yourself in your customers’ shoes. If you were looking for your business, where would you start?

Social Media 143

Social Media Media Marketing Management Allocation 143

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. SEO Performance Content’s effectiveness can be determined by its ability to rank well on search engines. They bounce.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65