ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Marketing Insider Group

AUGUST 13, 2020

The Action: Using Our Content Builder Service to Publish Two to Four Articles a Week. We had to use a consistent strategy of publishing content that answers questions. If I write about these topics and create high-quality blog posts, I can outrank the competition. The correlation is that it must be interesting to the audience.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Coca-Cola lets employees recommend stories on their corporate blog with a special “Staff Picks” section. However, research published on PubMed Central established that cognitive empathy is a mutable skill that can be taught!

Business 353

Business Work Management Correlation Cable 353

Biznology

APRIL 6, 2018

Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. Look at your existing library and see what can be repurposed.

Trends 158

Trends Video Marketing Correlation Business 158

Webbiquity

JANUARY 30, 2018

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. ” There are 26 pages of charts, correlations, and recommendations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Why organic search matters when publishing content. It’s possible that SEO may even be the primary driver of visitors to your blog or site.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. As there was when we first published this post, there’s a cottage industry of extremely cheap SEO services. Here’s some of our favorite blog posts from other marketers this past year. The Real Cost of Cheap SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Marketing Insider Group

FEBRUARY 15, 2021

It certainly correlates with the value of the content. All the content currently published on a topic likely has the same themes and points. Take our blog. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Find Your Angle. We can help.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. . Let’s get started.

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. ” (Admittedly, no one ever said bull-honkey , but hey, this is a family martech blog.) The sky is blue. The ocean is wet. respectively.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Marketing Insider Group

OCTOBER 5, 2020

They can provide anything from email campaigns and web content to social media posts and even develop articles that employ a weekly blog subscription service. This saves you the time of gathering, writing, and publishing your content. When discussing fees, be sure to ask about writer experience and how it correlates with your budget.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. And yes, with this information (and internet research), the system can create a helpful and informative blog post. Relying on AI for all of your blog creation opens the door to mistakes and inaccuracies. Then these systems make tasks based on those analytics.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Content types: Blogs, long-form, social, etc. Opportunity is a correlation between volume and competition. Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Some of the best links are earned organically.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Brightedge

FEBRUARY 4, 2022

“Topics'' is part of Google’s “ Privacy Sandbox ,” an initiative tasked with developing digital tools that allow publishers and advertisers to continue to leverage data about user behavior as cookies become redundant. Google published a nifty little explainer video that shows how everything works.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

DAGMAR Marketing

APRIL 24, 2024

One noticeable observation that can be made based on the information in the report is there may be a correlation between an employee’s income and their level of concern. One of the most essential takeaways on how AI operates is it relies on existing, previously published data.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Sword and the Script | B2B

APRIL 18, 2023

As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. Regular readers know this blog has covered many studies over the years (i.e. First among them is that “content consumption is directly correlated with future investment.”

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. It had a sporadic publishing schedule. The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief. Correlation studies only measure correlation, they don’t measure causation. What a great feeling!

SEO 167

SEO Correlation PageRank Social Media 167

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. It reveals a positive correlation between martech stack size and digital IQ. Guess what? But not so fast.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. Methodology. What is your job title? We can certainly help you with that in 2021.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

ANNUITAS

NOVEMBER 7, 2018

Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. We touched on the topic here on the blog recently, when we asked What Type of CMO Do You Have? Participate in our new study by clicking here.

Demand Generation 127

Demand Generation Studies Demand Generation 127

Marketing Insider Group

JULY 16, 2020

If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score. Keep tweaking your lead scoring and conversion process.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Stevens & Tate

DECEMBER 2, 2022

In other words, how well do they identify with your brand name, its characteristics, your logo, or other things that strongly correlate to the products or services you offer. Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Sprout Social

JANUARY 23, 2024

This unexpected boost on social correlated with an increase in sales by 2,800 units year over year. million likes and 22,000 comments the day after the posts were published. million views at time of this article publishing. Sign up to have the latest resources from the Insights blog sent to your inbox every week.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

ViewPoint

MARCH 19, 2018

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Scoop.it

AUGUST 2, 2022

Their content offers in-depth information to questions that can benefit their target audience that correlate not just to wedding rings but also catering to the bride’s every need. These are words or phrases you use on your website that correlate with your purpose and help you rank in the search engines. Keyword Research.

Rules 64

Rules Planning Content Correlation 64

BOP Design

JULY 13, 2021

Follow these tips when publishing any videos for your B2B firm. You don’t want to have them scroll right past your video because it’s a random thumbnail that doesn’t correlate to your video title. Use Keywords in Your Title (But Make It Interesting). Include Keywords in the Video Description. Read more: SEO for B2B Marketers.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. You can generate post ideas for your campaigns, personalize, schedule and publish them on your social media profiles. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. More technical blogs like SEO by the Sea are also worth keeping up to date with.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

SnapApp

NOVEMBER 14, 2011

The Internet is transforming the language of traditional publishing. With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Here is a crash-course introduction to some of the most important terms of the online publishing world.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Increase Leads Generated: 65%. Increase in Sales: 63%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Not Publishing Enough .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100