WriteSpark

AUGUST 12, 2009

Does this mean I think white papers are no longer effective as marketing documents? But they do need to change in length, content, and presentation. Continue reading this post on my Copywriting That Sells High Tech blog. No, not at all.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Guidance for determing whether you have enough content to justify a full case study. What to do with a "not quite ready" case study. Case study or testimonial?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Guidance for determing whether you have enough content to justify a full case study. What to do with a "not quite ready" case study. Case study or testimonial?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Globally Relevant Content. Comparison Content. Deep Dive" Technical Content.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Globally Relevant Content. Comparison Content. Deep Dive" Technical Content.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JUNE 1, 2011

"Whew, I'm glad that content project is finally done!". Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

"Whew, I'm glad that content project is finally done!". Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

FEBRUARY 18, 2009

Content Marketing. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

OCTOBER 1, 2009

In her blog post "Why can't selling be more like buying?" All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

AUGUST 19, 2008

Content Marketing. White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. WriteSpark Blog Feeds.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

DECEMBER 8, 2009

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

DECEMBER 16, 2008

Content Marketing. White Papers. WriteSpark Blog Feeds. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

NOVEMBER 11, 2008

Content Marketing. White Papers. WriteSpark Blog Feeds. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Content Marketing. White Papers. WriteSpark Blog Feeds. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MARCH 26, 2009

The launch of a new product typically requires numerous types of print and online content, everything from a multi-page glossy brochure to a three-inch Web banner ad. In some markets, these differences are substantial enough to require a completely new set of materials--especially brochures, white papers, and customer success stories.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 11, 2018

Good content is a shame to waste. So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. How can you make sure you're not missing an easy content win? How do you handle unexpected content opportunities?

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

OCTOBER 8, 2013

Good content is a shame to waste. So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. How can you make sure you''re not missing an easy content win? How do you handle unexpected content opportunities?

Case Studies 120

Case Studies Case Study Paper Content 120

WriteSpark

OCTOBER 28, 2008

Content Marketing. White Papers. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" WriteSpark Blog Feeds. White Paper Writer. Case Studies. Sales Materials.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120