ViewPoint
JULY 26, 2018
While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.
ViewPoint
MARCH 19, 2018
The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. AT Internet also has a wide range of white papers to guide and teach the uninitiated.
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ViewPoint
SEPTEMBER 28, 2018
You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Weekly programs published from large companies and marketing departments are better when they can use the enormous amount of content which comes from each podcast.
ViewPoint
OCTOBER 5, 2018
4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). To find out which alternative the CRO picked, you’ll have to read to the end of the blog.). Read more in this white paper.
ViewPoint
MARCH 1, 2016
This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Revenue projected from the “write content and they will come” mentality is overestimated. Read this white paper to learn more. Most ROI calculators I see published are flawed.
ViewPoint
JULY 16, 2013
Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. But can you build enough content and who will come? The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits. Build it and they will come.”
ViewPoint
MAY 24, 2016
In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue. A download from a content syndicator is inexpensive, yes, but it is not a lead. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know.
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