KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers. Content and Marketing Automation.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 2, 2016

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. For each competitor, we recommend evaluating three key elements: Content Marketing Production. Content Marketing Production. Brand Engagement.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

FEBRUARY 20, 2017

In terms of content marketing, blogs (82 percent), videos (82 percent) and white papers (73 percent) are the three most named content types. However, white papers (53 percent) and webinars (50 percent) are the top content types that drive leads.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Utilize Sponsored Content Lead Gen Ads. Pick the Right Offer. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. You Aren’t a Good Writer or Editor. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

DECEMBER 5, 2018

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. There was confusion as to why certain tactics were being applied and if customization should occur based on the type of content being optimized. Blog Posts and Articles.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 20, 2018

While B2B buyers across industries share some similarities, it is critical to get to know the client’s specific buyers at a granular level to ensure content and other online marketing efforts are hitting the mark. Before we begin making website recommendations or writing website content, we always ask for existing brand guidelines documents.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

SEPTEMBER 29, 2014

Second, B2B vendors lack critical content marketing assets designed to support the buying process. Survey respondents indicated that vendor websites lacked key content marketing assets which influence the buying process, like “case studies, white papers and articles,” “pricing” and “product reviews.”.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

SEPTEMBER 17, 2015

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. B2B marketers are excellent content marketers and storytellers — we craft experiences that drive what can be a long sales cycle.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

KoMarketing Associates

MARCH 10, 2014

Here are a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Key Takeaway #1: B2B buyers need pricing and marketing collateral. Key Takeaway #2: B2B vendors lack critical content marketing assets. The B2B buyer expects to qualify a vendor in a straight-forward process.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JUNE 2, 2015

Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis. Make Yourself a Blogger.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

OCTOBER 9, 2018

Once you’ve planned out where you want to go in the first 12 weeks of 2019, it’s time to move into specifics by researching what marketing initiatives and content your team needs to tackle. When looking at your competitors, see what their new popular content has been using at a tool like BuzzSumo. Blog content.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. Below are five ways that video can make a great addition to your existing B2B content and marketing strategies. Repurpose Existing Content. And it’s imperative to consider how video can be leveraged for B2B online marketing.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

JULY 7, 2015

In fact, it’s been found that Facebook posts with images generate 100% more engagement, so when you are announcing big news that needs to stand out from the crowd’s barrage of content they consume online each day, a visual representation is much more likely to get more attention and engagement. Content Marketing. Final Thoughts.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

MAY 7, 2015

If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Measuring Marketing Effectiveness: Find Out if Your Content Converts via Content Marketing Institute. Content Marketing-Related Form Submission Opportunities. Daily Blog Updates.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

AUGUST 22, 2017

That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 27, 2017

As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Priority access to new content, white papers, or industry reports. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

APRIL 7, 2014

The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog. In addition, B2B audiences appreciate additional types of rich content that give them more information about a company’s products or services.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

JULY 12, 2018

Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages. Another common content marketing tactic that works well with SaaS is offering online training to current and potential prospects. Online Training. Online Training Formats. This can lead to additional profit.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

AUGUST 7, 2018

They use it for content marketing, but it could be applied to almost anything. Even if that new way meant throwing out ideas like “sales teams” and “demos” and “white papers” and “marketing campaigns”? If this sounds familiar, you’ve probably heard of user-generated content. They call it the 70-20-10 rule.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

APRIL 25, 2013

We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Where do people share new content? But all that content should be producing leads for you. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

MARCH 7, 2017

If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Unique keywords sending traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 8, 2015

Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. Content Marketing. Over the past year, 83 percent of respondents said that they have turned to white papers for research.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

OCTOBER 5, 2017

Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Consider offering an exclusive white paper with industry findings, a free extensive e-book, or useful templates they can use over and over again. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Content generated, pages optimized, content reviewed and optimized (i.e.,

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. “Head of Content here at ‘Profs.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 29, 2015

Are you providing free content or white papers? Most non-ecommerce PPC campaigns involve a landing page, form submission, and the capture of a certain level of user information in exchange for a piece of content. B2B Online Marketing Blog Search Engine Advertising' Is it a contact form or request a quote form?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 8, 2016

Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account. This is why B2B marketers are often more adept at creating those lifetime relationship, content-driven experiences.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

JANUARY 21, 2014

B2B content marketers already realize the potential of LinkedIn for lead generation. According to response data from CMI’s B2B Content Marketing report , 62% of B2B marketers believe LinkedIn to be an effective social media platform, and it tops all social media investments at 91% penetration for audience use.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

AUGUST 11, 2015

For example, top of the funnel leads like white paper requests are probably much easier (and less expensive) to generate than a sales ready quote request from a contact form. This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program. METRIC 3: CLICK THROUGH RATE.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

AUGUST 16, 2016

Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with each day. . Let’s get to it! I’ve always told people that I’m a “visual learner.”

B2B 120

B2B Marketing Budget Webinar Metrics Case Study 120

KoMarketing Associates

OCTOBER 30, 2018

Random acts of content. Unused content. Content that never had a chance at seeing a positive ROI. As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. Marketing Automation is a Content Machine.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126