CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Sales Engine

APRIL 24, 2018

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. Content marketing can be a long, expensive, and uncertain journey. Simply put, you need to do content marketing.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. You might be asking questions such as “How long should a blog post be?” You might be asking questions such as “How long should a blog post be?”

Content Marketing 127

Content Marketing Paper Content SEO 127

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But first, what is a white paper? But first, what is a white paper?

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

ClearVoice

SEPTEMBER 28, 2021

Many times, clients know what content they want when they hire me. Client : I’d like content that will establish us as an industry thought leader. Amy : Like a blog? A blog doesn’t really get into the meat of what we are or what we do. Amy : I’d suggest a white paper, then. Or even a white paper.

Case Studies 52

Case Studies Case Study Paper Studies 52

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

ClearVoice

APRIL 18, 2022

To woo business decision-makers, a dozen blog posts won’t cut it. If you want the attention of these savvy individuals, you need to up your content game BIG TIME! That’s why seasoned marketers use white papers because they do such a swell job at convincing decision-makers. What is a white paper?

Paper 40

Paper Top of Funnel Planning Business 40

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Company Blog.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Valasys

DECEMBER 12, 2019

Writing the white papers is both an art & science. Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. What is White Paper Syndication?

Paper 59

Paper Lead Scoring Lead Ranking Generation 59

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Chris Koch

MARCH 23, 2012

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. The white paper has one big idea. White papers are serious.

Paper 100

Paper Social Media Social Marketing B2B Marketing 100

Launch Marketing

OCTOBER 25, 2023

The value of content creation goes a long way. But, few companies have the resources to produce the volume of content that they need to meet their long list of business goals. One thing marketers do not recognize is the multitude of content they already have. Conduct a content audit. But what does that mean?

Lead Scoring 124

Lead Scoring Lead Ranking Generation Leads 124

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

ClearVoice

DECEMBER 18, 2023

Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. ABM, however, cannot work without a content strategy. ABM, however, cannot work without a content strategy. This makes content marketing an extremely vital component of an effective ABM strategy.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Marketing Craftmanship

SEPTEMBER 26, 2023

And based on the way content has been created and applied by most firms over the past decade, the availability of Artificial Intelligence will not make people more effective content marketers. Here’s why: Most firms still don’t understand that marketing content is NOT about sales.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

ClearVoice

MARCH 13, 2024

What is Content Outsourcing? Content outsourcing is the delegation of certain (or all) tasks about your content marketing strategy to outside resources like a team of freelance workers or a content agency. Why Should You Outsource Content? Why Should You Outsource Content?

Marketing Budget Creation 98

Marketing Budget Creation Content Marketing Budget Advertising Agencies 98

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. 2) Driving In-Event Live Attendance, Participation & Content Consumption. What Are Virtual Events & Do They Work?

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

NuSpark Consulting

NOVEMBER 4, 2011

Your prospects have access to vast amounts of content, and they want it on their terms. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. Enter the white paper. First, white papers give readers the information they seek.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Optinmonster

DECEMBER 1, 2023

Would you like to boost your marketing strategy with different content formats? Content marketing is vital for attracting an audience and winning leads and sales. As more businesses understand its importance, they are putting more resources into different types of content marketing. Let’s get started!

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources 171

Resources Research B to B Advertising Agencies 171

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Company Blog. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

The Point

APRIL 20, 2018

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. 76% of respondents named infographics as the most valuable content format in early stage research.

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. At Insider Marketing Group, we believe in the power of employee-shared content. Have a seat.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

SWZD

NOVEMBER 24, 2015

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing.

Paper 48

Paper Rules Content Lead Generation 48