Chris Koch
MARCH 23, 2012
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. The white paper has one big idea. White papers are serious.
Chris Koch
MARCH 18, 2011
Now, you may think that because I’m using revenue and thought leadership together in the same sentence that I’m going to reveal some secret way to measure the link between the white paper you published last month and the complex solution sale you make six months from now. How do you link content to revenue? Tweet This Post.
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Chris Koch
JANUARY 21, 2011
All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. Stats show that just 23% of the Fortune 1000 has corporate blogs —not exactly overwhelming.
Chris Koch
JUNE 18, 2012
This week, I posted the first of what may prove to be a series of controversial blog posts on the SAP community network (known to members as SCN). The posts won’t be controversial so much for the content itself (although I hope that that happens eventually) as for the way I’m presenting it. Related articles.
Chris Koch
MAY 21, 2010
I’m still looking to pin down incontrovertible evidence of this, but anecdotally I hear from people that when they get rid of qual forms for their content the amount of engagement increases exponentially. of the time any link that you put in a tweet is going to lead to accessible content. come at a price.
Chris Koch
MARCH 19, 2010
Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Social media are repositories for discussions and content on every possible topic.
Chris Koch
JANUARY 8, 2010
That means social media are extensions of our content development and dissemination processes. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. The rest is promotion.
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