Vidyard

JANUARY 8, 2015

I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. So hey, we’re pretty sure there’s a lot more great content on the way from around the web. We love Tim on: his blog or in person, of course!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

AUGUST 17, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. We’re absolutely seeing more and more content production and particularly video production coming in-house and organizations. They’re creating videos and publishing them on YouTube.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Vidyard

AUGUST 29, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Clair Byrd, Director of Competitive Marketing at Twilio to talk about creating the perfect content vehicle. One, you have to make people look really sexy.

Content 55

Content Deliverability Thought Leadership Design 55

Vidyard

MAY 6, 2016

Ensure your content works on social — if someone shares your video, will that work properly? The post Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing appeared first on Vidyard. For big campaigns, run your video past a few other people on your team.

Video Marketing 50

Video Marketing Tips Eye-Tracking Tagging 50

Vidyard

FEBRUARY 2, 2018

Today’s marketing teams are investing more than ever in producing great content designed to attract, engage and convert their online audiences, but one of the most significant challenges we still face is understanding which content is resonating with our audience. It’s not just about informing future content decisions.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. What goes into making great video content? How can they make their video content more scalable, reusable, and personalized?

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. What goes into making great video content? How can they make their video content more scalable, reusable, and personalized?

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. But content can’t flow in other direction. Maybe you’re an incredible cook – start a cooking blog, then start charging for recipes.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

NOVEMBER 3, 2014

Once your marketing team gets initial buy-in for content marketing – more specifically, video , your first thought might be, “Yes! Not only is it within your reach (even on a shoestring budget), but 70% of respondents in a Demand Gen survey say that it’s the content format that converts the best.

Video Marketing 68

Video Marketing Content Segmentation Correlation 68

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. But content can’t flow in other direction. Maybe you’re an incredible cook – start a cooking blog, then start charging for recipes.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish. That’s why you still need to get your viewers onto an email list.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JANUARY 7, 2015

Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. That’s good to know!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. Blog Post: [link]. About Vidyard.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. Time is running out. The good news?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. In a world of mass scheduled content, a social feed that is low in quality is usually lacking thoughtfulness. It all depends on how much content you can create or curate. What’s the magic number of Tweets?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. Blog Videos 3.6 Why Should I Use Video on My Website?

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

MARCH 23, 2021

Get the Report Contents 1. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data. Let’s explore both.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 6, 2018

” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Combined with the rest of our marketing content, we yielded our largest first-year class in recent history.” It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. This will be especially beneficial for marketers tasked with building effective email campaigns, landing pages, blog posts, and more.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

SEPTEMBER 28, 2017

Source of the Highest Conversion Rates 57% of enterprises, content download forms generate leads with the highest conversion rate. The type of content downloaded also impacts the rate of lead-to-customer conversions. Download the guide and share this research credited as published!

Demand 70

Demand Conversion Burn Rate Leads 70

Vidyard

MARCH 23, 2021

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Benchmarks for Creation and Publishing. Get the insights you need to craft a video strategy that works. Get the Report. User-Generated Video Trends by Month 1.2.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

JULY 29, 2022

Sign Up Free Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 I need your advice on something [Name], I loved your blog post on [website name] [Name], question about your book [Name], wild idea?

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

JANUARY 24, 2017

From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. How many videos are they publishing each month and what trends stand out for different industries and company sizes?

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. This suggests B2B video creators are taking note of shrinking attention spans and shifting audience expectations, and adjusting their content to match. This article was first published on SpinSucks [link] The post Video Length: How Long Should My Video Be?

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

OCTOBER 25, 2017

KITCHENER, Ontario – October 25, 2017 – Vidyard , the new generation video platform for business, today announced Vidyard for Support , an innovative solution to help customer support teams resolve tickets faster and deliver an enhanced customer experience using personalized and interactive video content.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Sign Up Free This post was originally published on December 3, 2018.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

SEPTEMBER 22, 2020

Understand the impact of video content using a new custom report builder: An all-new, report-building user interface will make it easy for marketers to analyze video view data for deeper insight into video performance and contact engagement.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. Blog Videos 3.6 Why Should I Use Video on My Website?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

SEPTEMBER 16, 2016

By analyzing the last nine videos I published, I can see big spikes on the days they launched, and sadly, diminishing returns in the days after. So the content is popular, but our promotion strategy needs some work. Then, I took a look at whether the blog posts themselves are performing well. That’s content with longevity!

Video Marketing 50

Video Marketing Marketing Analytics Tools Advertising Agencies Paid Search Agency 50

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? A CTA is an action you want a viewer to take after watching your video.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132