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Onalytica B2B

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How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this? The answer?

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How to Help Your Employees Become Influencers

Onalytica B2B

a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Connectors. Participators.

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Interview with Neal Schaffer

Onalytica B2B

Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? In social media marketing, especially for B2B companies, content represents that same omiyage. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

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5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Lack of quality content/brand messaging. Develop your content marketing strategy. You need to ensure that your content is: Good enough. Lack of program management or measurement.

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Do you Really Need to pay Influencers?

Onalytica B2B

What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.

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Interview with Ann Handley

Onalytica B2B

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.” Define your topical focus. DOWNLOAD NOW!