Everything Technology Marketing

JULY 17, 2013

If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. It is through content that many other online marketing channels flow best. Building this trust, however, can take time and a lot of content. Why, you ask?

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Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated. Holger Schulze hhschulze@gmail.com

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Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. 2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content. But that's content for another blog post.

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