Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Its primary clients were then, and still remain, digital marketing agencies.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MAY 21, 2015

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

DECEMBER 14, 2009

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Users can drill into an event to add the content itself including bit.ly links that allow the system to track the click-through. links for each event.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. The real issues are budgetary (budgets and content), organizational (skills, data quality, sales feedback, sales integration, and performance standards), and technical (data collection and compatibility).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. 12 11 simple 8 10 10 10 12 8.5 9 Now what? it's not much work at all.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 26, 2014

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2018

After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well. Content selection.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

MAY 27, 2014

To do this, it analyzes search terms and content on the client’s and competitors’ Web sites, identifies opportunities for new promotions, and then (almost) automatically creates landing pages tailored to each search term. Integrate also provides a campaign performance dashboard that shows how each publisher is performing.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

AUGUST 18, 2016

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. If you’re underwhelmed by the sophistication of this approach, bear in mind that many people have published detailed and rigorous descriptions of how ABM works. I didn’t see any point in duplicating their efforts.)

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

NOVEMBER 1, 2014

This blog post is my compromise: I’ll publish them here, which will make dropping them from the actual presentation much less painful. Every bit of presentation-giving advice, training, and experience I’ve ever had tells me that these illustrations will distract attention from my points rather than reinforcing them.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

Customer Experience Matrix

NOVEMBER 17, 2010

The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Accepting their labels for the moment, let’s look at what LoopFuse has added: - “content marketing” is a set of reports that tracks Web traffic related to different assets.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 21, 2011

B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. The most intriguing was published last September by Adobe and Econsultancy. But before presenting it, let's look at some other opinions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2008

Develop a specific package for each scenario, with both a task list and standard materials such as a list of users to set up, data elements to capture, email contents to produce, campaign logic, etc. Would you participate in the testing, knowing the results were going to be published in a database? scenario 1 scenario 2 scenario 3.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

MAY 1, 2018

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. Remember they’re also motivated by tough laws in Germany and France enacted early this year, which require to remove illegal content within 24 hours.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159