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Cintell

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Prioritizing your personas will help you prioritize your content. Content on your website, blogs you publish, even how you speak. Blog posts focusing on success stories are a better option.

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How Marketers Use Data to Develop Personas

Cintell

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. Blog content and social media posts – create content that speaks to different personas. Originally published here – [link]. How do you create a buyer persona?