Biznology

AUGUST 8, 2017

If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy. The post Use reviews on your blog to gussy up your Google search results appeared first on Biznology. It’s very groovy! You’re lucky!

Google 138

Google SERP FAQ Paid Search Agency 138

Biznology

JANUARY 4, 2012

My friend, Paul Gillin has a blog called Newspaper Death Watch that chronicles the slow decline of an entire publishing industry. Everyone knows that some parts of the publishing business are dying because the Internet gives content away. Why are these smart marketers doing what publishers once did?

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Honestly, it’s sort of like being a professor: have you published and what have you published recently ? You can start today. So, start today. I’ll find and revive them.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ? I don’t think so. You decide.

Advertorials 80

Advertorials Branding Brand Identity Paid Search Agency 80

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. We focus on creating new content to provide supplementary ranking strength to preexisting welcome materials.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

NOVEMBER 11, 2015

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Certainly, one blog post a year is not going to reap you the marketing rewards you seek, but the “we have to publish 3 blog posts a week, come hell or high water!” Make it Relevant.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

OCTOBER 16, 2013

Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. First, you should consider what types of websites you are trying to obtain links from with your guest blogging. These are a few of the major aspects you should be considering when guest blogging for links.

Lead Scoring 80

Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Biznology

AUGUST 12, 2013

Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. As mentioned above, webmasters have become wary of guest blogging due to the amount of spam they receive daily.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

JANUARY 2, 2018

The only content links you can control are your own. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. Ted “Hypertext” Nelson.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

OCTOBER 27, 2014

Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. These can appear on your own blog, be pitched to other blogs and online publications, and be used in your traditional PR efforts.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

OCTOBER 10, 2016

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. You need to take control with the content you are putting on the LinkedIn publishing platform–and through the discussions you create. You drive demand and you get them to take next step actions.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

APRIL 3, 2013

Does allowing third-party content on your site make you nervous? Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content. The Necessity of Third-Party Content. You do not need to publish opposing views necessarily, just write from your own perspective.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

DECEMBER 14, 2016

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

OCTOBER 16, 2017

Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

JULY 2, 2019

In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. 2:00 Must-have skills for B2B content marketers, and why measurement is so crucial to the role. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Biznology

JULY 13, 2012

Scared off by that blank white page you’re supposed to fill with content again and again and again? Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Don’t be.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

DECEMBER 12, 2014

Most of the prospective clients we talk to are already engaged in some form of content marketing. That goal should not be “to publish content” or even, “to publish great content.” A plan for generating truly great content. Ways to get that content noticed. High-Quality Content. What Strategy?”.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Content Marketing Planning 80

Biznology

AUGUST 14, 2013

We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. No we’re starting to get back to the questions most inexperienced content marketers are eager to answer at the outset. Let’s focus there.”

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

JUNE 4, 2018

However, “ Content Creation Will Re-Balance With More Focus Towards Mid and Late-Funnel” he deemed only “somewhat right.” ” While Gartner clients all seemed convinced that influencing buyers later in the process is critical, most admitted they had not shifted their content creation priorities.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

APRIL 18, 2014

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

JUNE 19, 2018

We identify welcome and unwelcome content appearing in the search results for our clients’ name and business, incorporating any feedback or suggestions provided. We collect information from our clients or other publicly available sources –open source intelligence–to be used by our publications team to develop web content.

Process 175

Process Class Google Social Media 175

Biznology

AUGUST 9, 2013

And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. The basic user interface – touchscreens and mouse-based navigation – means that the user is an impulse away from getting bored with your content and moving on.

Tips 80

Tips Internet Marketing Wikipedia Copywriting 80

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

MAY 27, 2016

Navigate to specific content. Leveraging different content marketing features on your site, including effective video marketing , can boost your web traffic. Whether you’ve got an introduction video telling what your brand does on your homepage, or you post regular videos on your blog, both are great marketing strategies.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Biznology

MAY 7, 2012

And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

MAY 10, 2012

The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Here are a few quick examples of effective content marketing.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

JUNE 13, 2016

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. Although the post was published just a couple of days earlier, the data supporting the author’s argument was outdated by years. Is it published by a respected source? But… not so fast.

Research 80

Research Thought Leadership Studies Opinions 80

Biznology

JULY 6, 2012

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Defining content quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

JULY 26, 2016

Medium could be the (or a) future of online publishing. No matter how many times lists of transgressions are published, PR practitioners continue to p**s off journalists. WordPress’s imminent update, and the woes of news publishers on Facebook. Can we please stop treating Millennials like they’re an alien race? Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

OCTOBER 23, 2018

We now have a team of writers and we publish upwards of 10 articles-per-weekday and 4 articles on weekend days. One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Since the book was published, AI has gone from cutting edge to table stakes for many CMOs. That is the mission of the book. This is reflected in my job.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138