B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

NOVEMBER 16, 2011

Thanks no doubt to a helpful boost from Alexis Madrigal , my November 8 post, “ The Future of Content Is Not Destination but Identity ,” found a passel of new readers this week. What does it really mean, he asked , to say the future of content is in its identity? Or that content must be imbued with the brand?

RSS 100

RSS Content Branding Brand Identity 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. One way or another, content marketing will get its own code of ethics. Tags: Content Marketing Ethics.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. Who owns your content? Your company owns the content.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

MAY 11, 2010

With publishing luminaries like Paul Conley , Joe Pulizzi , and David Meerman Scott urging journalists to turn to content marketing for rewarding career options, you might think there would be a stampede of ink-stained wretches leaping into the field. But the confusion is also a problem for the discipline of content marketing.

PR 100

PR Content Fulfillment Public Relations 100

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 10, 2011

Content is getting ever cheaper, but to be effective, content has to get ever better. That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? Cheap content fits right into that equation.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

JANUARY 29, 2011

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. Increasingly the Internet is a gigantic content farm. But let’s not fool ourselves.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

DECEMBER 1, 2010

Of all the reasons not to update your blog, post a Tweet, or take part in an online conversation, the most powerful may be the fear that you have nothing new or unique to offer. In a world where everyone’s a publisher, content is a commodity. It doesn’t matter if your content is a commodity, as long as you’re not.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

SEPTEMBER 22, 2010

“No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. What Would Google Do? ,

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Second, publishers have to rethink their idea of their audience.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Second, publishers have to rethink their idea of their audience.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

JULY 16, 2013

Content marketing. Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. New Editorial Rules Nod to Content Marketing. Content Marketing native advertising' Native advertising. Engagement. Ask for a definition.

Demand 100

Demand Peer-to-peer Social Networks Advertisements 100

B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. The resistance will not be so fierce.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

MAY 15, 2012

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC.

Media 100

Media Social Media Personalization Content 100

B2B Memes

MARCH 1, 2012

As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical. Tags: Content Marketing brand journalism. In other words, the brand journalism trend is real.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

NOVEMBER 20, 2011

But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. There are many ways to go about that, but here are three that should be at the top of every publisher’s list for consideration. Treat your editors and other content creators as publishers.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

JULY 1, 2010

As explained in detail on Charles Apple’s blog , what I mistook for a real newspaper was in fact a four-page advertising wrap. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. Both publishers and content marketers should disavow it, now and forever.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

FEBRUARY 3, 2011

They are publishing terrorists, threatening the placid print way of life. Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. Doctorow’s intent, I think, is to inspire, but his example is just as likely to depress.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

NOVEMBER 5, 2011

MUD day 5: When I embarked on this month of daily, rapidly written blog posts, I knew my tolerance for typos and other errors would be sorely tested. In this morning’s Los Angeles Times , the editors published a note under the headline “Didn’t anyone edit this?” Monetize Your Typos.

Paper 100

Paper Demand Optimization Media 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 8, 2010

In other words, not only was it OK to use the content without permission, but in fact, the magazine was doing the poor writer a favor, both by giving her more exposure and by improving it with a little crack copy editing. The idea that they owed us anything for the value of the content itself never occurred to them.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. The act of finding great content and linking to it, he says, is a fine idea. Is summarizing and linking to another person’s article an honorable act or a form of theft? It’s simply the output of an aggregation serf.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

APRIL 20, 2010

Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. As Donahue sees it , there is a clear dichotomy between journalism and sponsored content. In sponsored content, the deliverable is the promotion of the sponsor’s point of view. ’”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 29, 2010

Back in July, I wrote in this blog about how Reader, a new feature in Apple’s Safari browser, called attention to the proliferation of clutter in most Web page layouts. Though he doesn’t quite say it, Belam strongly implies that the design habits required of mobile content producers will spread to Web producers.

Design 100

Design Peer-to-peer Mobile Advertising Tagging 100

B2B Memes

NOVEMBER 13, 2011

MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.”

Wikipedia 100

Wikipedia Design Transparency Positioning 100

B2B Memes

AUGUST 31, 2010

Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

JUNE 26, 2012

I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame. The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

SEPTEMBER 28, 2011

Is what you write worth publishing? The only way most people could hope to cross it and break into print was through an unlikely toss over a publisher’s front door. The Web, of course, has flung the door wide open, and there are few barriers to publishing left standing. Not Herman. But here’s the problem. You may think you know.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

NOVEMBER 12, 2010

One of the most exciting areas today in the realm of what we used to call publishing is content marketing. Not that I object to content. That is, all editorial is content, but not all content is editorial. But as a word, content has its downside. But as a word, content has its downside. That’s a pity.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. I remember typing my first post, pressing publish, and seeing my words right there on the web, with the ability for people to leave comments underneath.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 10, 2011

MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. In chats, live blogging, and other types of instant publishing, there is no active editorial control, no formal restraint on the personal voice.

Social Media 100

Social Media Brand Identity Branding Media 100

B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 10, 2012

Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Content Marketing’s PR Problem.

Practices 100

Practices Content Marketing Content Paid Search Agency 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100