How B2B Marketers Create and Promote White Papers That Convert
KoMarketing Associates
OCTOBER 17, 2017
However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Outline, Write, and Edit.
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