Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Sales Engine

JUNE 2, 2016

Content marketing is the way to go, right? Write some blogs and drive traffic to your site—then just convert them into leads. But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results.

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Crimson Marketing

MARCH 24, 2015

The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. White papers. Blog posts. Customer magazines. Source: Marketing Tech Blog.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement. Melanie LoBue.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Type of content: Blogs. Type of content: .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

ClearVoice

JULY 27, 2022

Branded content is everywhere today, from apps to your local newspaper to that DIY photo you found on Pinterest. In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing? How can we do better?

Examples 52

Examples Brand Identity Branding Content Marketing 52

ClearVoice

FEBRUARY 3, 2021

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. Stares hard at the blog editor. Blog editor’s response: Sorry, we use that comma here. If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means.

Top of Funnel 93

Top of Funnel Account Based Marketing Content Paid Search Agency 93

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience.

Content 104

Content Landing Pages Curation Conference 104

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

nDash

NOVEMBER 2, 2020

So we pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. . Content geared toward answering their questions is the kind of content that builds trust. Spark their interest with engaging content on your website, in white papers, and in email newsletters.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. content team’s work is viewed as a strategic player in the whole brand.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Content4Demand

NOVEMBER 12, 2020

His terrific session, “ Marketing in Times of Crisis: Embracing Empathy Is the Key to B2B’s Future ,” delivered insights and real-world examples of how shifting our content messaging focus from our solutions to our buyers’ problems can result in a big ROI. How do you create content that demonstrates empathy and provides value to your buyers?

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. Download the Content Marketing Guide .

Planning 92

Planning Marketing Plans Service Content Marketing 92

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically. And with good reason!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The good news is, there’s a content gold rush going right now, and people with solid writing skills can find work in every field from tech to CPG to real estate to automotive.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Ambal's Amusings

APRIL 8, 2010

I have invited Bett Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media , a content marketing software company. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis? Auditory (hearing).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23% 34% total.)

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Marketing Insider Group

SEPTEMBER 30, 2015

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? Content Marketing: Widely Adopted. We wanted a high-level view of whether B2B companies are doing content marketing. We wanted a high-level view of whether B2B companies are doing content marketing.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Blog posts. 2 examples of first-person content. Newsletters.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Digital B2B Marketing

MAY 22, 2012

One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. Does Your Content Create A Barrier? Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Integrating skill sets outside of your team such as content and design resources. Access to new and interesting content. DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? Image via Microsoft Stories.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

LEADership

JANUARY 23, 2015

Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. So focus on creating quality, relevant content! What type of content should we create? White papers.

Case Study 40

Case Study Case Studies Content Paper 40

Marketing Insider Group

AUGUST 4, 2015

marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution. Johnson: Where did the idea for ARC magazine come from? Did you have resistance to the magazine internally? I talked to Craig Coffey, U.S. Who was involved?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100