How the Heck Do You Calculate the Return from Your Content Marketing Program?
NuSpark Consulting
AUGUST 23, 2018
Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business. Guest Blogging.
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