article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

” ( Side note : Read a blog by our VP of Advertising, Gareth Noonan, for more details about the Demandbase DSP.). We’re increasingly moving into a world where, because there’s such a deluge of content, the way you build your brand today is through word-of-mouth, the advocacy, and the influencers talking about you.”

article thumbnail

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Metadata

We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. Meanwhile, CTAs promising content thrived, like “Download,” but also “Register” and “Sign Up,” which advertisers typically use to promote webinars or similar content. CPO N/A $21,378.29

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Season’s greetings from the Seismic Blog

Seismic

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. They cheered with hot cocoa and fresh egg nog; As they sat down to read their favorite blogs. If you’ve visited our site or read a blog this past year, we thank you and look forward to sharing more content in 2022.

CPO 52
article thumbnail

How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”

article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. Sure, but many are thriving.

article thumbnail

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

Experimenting in Metadata allows you to test different elements of your campaigns, including the audience, creative, text, channels, content, and offers. An experiment is a fancy way to say “test.” Long story short, Metadata chases what matters—pipeline and revenue—a goal that the native ad channels just can’t achieve.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. So before going all-in, make sure video is really the best format for the type of content you want to create.