Smashmouth Marketing

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Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. Great stuff.

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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Don't overwhelm a blog topic. Be consistent about delivering content and messaging and presence. Or to see the shift from "Web 2.0"

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B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. What did we miss?

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. The technology is only an enabler - the content is the ticket.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. The technology is only an enabler – the content is the ticket.

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How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

Smashmouth Marketing

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.