Onalytica B2B

SEPTEMBER 21, 2017

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Because of that experience, I saw the power of content to engage new customers, turn current customers into advocates, and change the conversation around the brand. Start there.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. So I started writing.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 10, 2016

USER-GENERATED CONTENT. THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

SEPTEMBER 15, 2017

Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? In social media marketing, especially for B2B companies, content represents that same omiyage. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Location: Tennessee, USA. Bio: Mark W. As Executive Director of U.S.-based

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

OCTOBER 26, 2017

This guide was so detailed, that we’ve been releasing one blog post per week on each step. Last week this blog post drew to a close, meaning you should be all set to get going with your strategy. We covered: What is influencer marketing and why should you be doing it? Think hybrid second. Build relationships offline too.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

NOVEMBER 1, 2016

FRESH, AUTHENTIC CONTENT. Content creation has become a strong focus within most brands’ marketing strategy, mainly because it is relatively inexpensive compared to traditional advertising. This is where influencers can prove very useful for keeping your content fresh, current and authentic.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

APRIL 5, 2018

Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 50 Content Marketing Influencers to Follow, Outbrain. Location: Chicago, IL, USA.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

MARCH 12, 2018

If you follow the transactional route of giving your influencers a rigid content brief for a cold exchange of cash then they’re not going to invest in the content or your brand. SOURCE: www.curalate.com/blog/influencer-marketing-fails/. They’ll get the job done, get out, and go onto the next paid job.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

NOVEMBER 21, 2017

Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. I am most passionate about social media for B2B and that’s why I focus almost solely on LinkedIn, Social Selling and Content Marketing. Like everyone else I see a great future with various forms of content including video and livestreaming.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. I’m all about the content. Location: London, United Kingdom. She’s a hugely connected and highly influential entrepreneur.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Read more over on my blog here. Location: Hollywood, California.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

SEPTEMBER 14, 2017

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

MAY 3, 2018

Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. For example: asking an influencer for a quote is far less time consuming than filming and editing a video with an influencer. Brand advocates.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. In alignment, it is becoming evermore critical to engage appropriately, rather than merely churning out promotional content on autopilot without any effort to create a genuine two-way, communicative experience. 3) Joe Pulizzi. #4)

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

SEPTEMBER 12, 2017

Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.” Define your topical focus. DOWNLOAD NOW!

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

DECEMBER 14, 2017

How you engage with your influencers depends on variables such as the type of influencer you’re engaging with; what both the influencer and the brand seek to gain; if there’s any existing activities you can tie influencer marketing into, and whether your focus is more geared towards product or content.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

NOVEMBER 17, 2016

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand. EMPLOYEE ADVOCACY. COMMUNITY ENGAGEMENT.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

NOVEMBER 6, 2017

Started the KPS Digital Marketing Blog. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. On The Tools (creative branded content). Unilad (creative branded content). Content Marketing Institute. Cool video content production. Casey Neistat (video).

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

NOVEMBER 24, 2016

A SERIES OF CONTENT. Why not leverage Advent or the 12 days of Christmas to your advantage by publishing a new piece of content every day? Consider influencer or brand collaborations, or revving up internal content. If content is too time consuming, then you could release a new fact or tip every day. NEW YEAR OFFERS.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Integrating skill sets outside of your team such as content and design resources. Access to new and interesting content. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 6, 2017

The nature of Instagram and Twitter is quick and easily digestible content, which you either continue to scroll past, or glance at at a push. Engagement rates on micro influencers’ content also tends to be higher. With this said, there isn’t any time to be overwhelming or confusing the audience.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

DECEMBER 13, 2017

of his immense capacity to create brilliant content. Joe Pulizzi , founder of the Content Marketing Institute – I have tremendous respect for Joe’s professionalism and all that he’s accomplished with building and selling CMI and CMW. I’m always inspired (and secretly envious, ha!)

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

MARCH 23, 2016

We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging. Be sure to follow them to stay up to date on the best content and resources on Beauty Blogging! Blogs are the new ‘chatting to your friends over a cuppa” Shannon Wilson – Beauty and Lifestyle Blogger at Raspberrykiss .

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

JANUARY 18, 2018

They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. Marketers need to have the right triggers, qualifications criteria and content to move leads down the funnel and it’s the operations that makes that push effective. No, leads are pushed down the funnel. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh. WHAT AREAS OF BUSINESS INTELLIGENCE ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 11, 2017

Content marketing is also a long game. Influencers & Content. Content, paid or otherwise, must catch the ears and open the eyes of your target audience quickly and effectively to maximise conversions. I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Content Assets. We’re here to help! spotONvision.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Content Marketing: Marcus Sheridan. I’m a rarity of sorts in the sense that I work full-time and still manage to speak, write blogs (and a book!) Location: Chicago, IL, USA. Customer Experience: Joey Coleman (my podcast co-host).

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

JULY 29, 2015

We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. 90% of the world’s content was generated in the last two years alone! Cloud Blogs. Stephen Horning. Top 100 Brands. Twitter Handle. PageRank (Normalised). Microsoft Azure. TheCloudNetwork. . 451Research. 451 Research.

PageRank 100

PageRank Brand Identity Branding Marketing Management 100

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Be sure to follow them to stay up to date on the best content and resources on Social Selling! ” Koka Sexton - Content and Social Team at LinkedIn.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. The game has changed. RaganComms.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Content Strategy. Content Writing.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

JULY 19, 2018

To read more on what more needs to happen in the industry, read our blog here. As Product Marketing Manager at Onalytica, Alicia manages Onalytica’s content creation and collateral to help new and existing customer get the most out of their influencer programs. Is this the shake up that the influencer marketing industry needed?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137