Cintell

JULY 3, 2018

To get a picture of the disconnect, take a look at the top five resources used by vendors, along with how buyers utilize these sources: There’s a clear trend here: branded content is either used less often or trusted less by most buyers. Clearly customers bring a healthy level of skepticism to branded content.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

MAY 18, 2021

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

MARCH 10, 2016

100% higher content downloads from Web site, 10-25% increase in marketing-influenced revenue (MarketingSherpa). Online marketing generated opportunities increased by 73% with persona-based content approach (MarketingSherpa). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%).

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 9, 2016

Personas are full of deep insights including demographic information, role in the buying process, buying preferences, hobbies and interests, organizational goals and priorities, drivers and motivations, fears and challenges, associations, content topic preferences, KPI/success metrics, and personality traits. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 25, 2015

Personas fail when they turn out to be a rehash of previously established sales intelligence, and offer little guidance on how to humanize a brand, as well as content.” – Tony Zambito. Point to specific topics of content as related to priorities defined as important to the persona. When they are kept in the dark. Personas should: .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

MARCH 31, 2020

AI can enable auto-responses to customer queries and can also guide your audiences to curated content. This is when an AI-assisted service portal can prove to be immensely helpful to brands. AI customer service can reduce the need to attend to every conversation. This will let your agents focus more on complex issues.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

NOVEMBER 25, 2015

As Rachel said, “many companies struggle to apply persona insights to innovation, content, and campaigns, and leverage this knowledge across functional workstreams.”. Related reading: To learn more about what content is needed for various buyers, read The Rise Of User Marketing: AKA, Quit Sending Users Stuff You Wrote For Their Boss.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

MARCH 3, 2016

During the event I shared 29 ways to maximize the impact of personas by actually putting them to use across demand generation, content marketing, sales enablement, and more. @katiemartell #insight pic.twitter.com/zanwh0mm2D. Tony Mohr (@tonymohr) February 24, 2016. You can watch the full on-demand recording or download the slides.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

NOVEMBER 11, 2015

Questions related to content clues. What’s the hardest part of your job? What are your top four priorities this year? What have you regretted not doing in the past six months? What was the last professional event you attended?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 8, 2016

Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research. Yet, there is ample evidence that investing in persona research is well worth the effort.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

APRIL 7, 2016

When asked about their use of demographic and firmographic data, 62% of respondents in the NetProspex study reported using this information for persona-based marketing, in particular to drive content creation. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

MARCH 14, 2016

Create specific nurture-tracks in marketing automation or email marketing based on the company persona, with relevant offers and content. Develop specific messaging for inside sales professionals based on the company of the individual they are calling.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

OCTOBER 23, 2017

Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. Blog content and social media posts – create content that speaks to different personas. How do you create a buyer persona? Creating a brand persona is much like following a recipe.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

FEBRUARY 15, 2016

As it relates to buyer journeys – understand the channels and content buyers rely on at each phase, and then present your case in a compelling way that makes you stand out from your competitors.” Her Philosophy: The best marketing advice she’s heard: “Think outside of the box.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

FEBRUARY 24, 2016

The development of personas can apply to more than just marketing content and storytelling. Research, buyer insights, and persona building allow us to figure out which buyers we can (and should) connect to and what will trigger them to take action.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

While the spirit of this free content is celebrated, the results are shallow persona insights that do not serve as a reliable bedrock upon which to make decisions. She is often called in to help clients who may have preexisting personas created often from one of many free templates available that only skim the surface of buyer insights.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

DECEMBER 19, 2018

We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120