ANNUITAS

NOVEMBER 25, 2014

Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? What will make your content stand out? Take the time to learn about your buyer, understand who he, she or they are before you develop any programs, write a piece of content or plan demand generation.

Planning 100

Planning Buyer Personas Effectiveness Content Marketing 100

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. How is this strategy?

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

ANNUITAS

DECEMBER 10, 2013

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing'

Eloqua 100

Eloqua Content Marketing Marketing & Strategy Blast Campaigns 100

ANNUITAS

JULY 9, 2013

Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report' Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites.

B2B 100

B2B Demand Generation Marketing & Strategy Content 100

ANNUITAS

SEPTEMBER 24, 2013

Blog Ardath Albee B2B Marketing Carlos Hidalgo content marketing Content marketing world Demand Generation Joe Chernov Joe Pulizzi Mid-funnel content Robert Rose' If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals.

Top of Funnel 100

Top of Funnel B2B Marketing Content Marketing B2B 100

ANNUITAS

OCTOBER 15, 2013

Blog content marketing Doug Kessler Erika Napoletano Joe Chernov Joe Pulizzi Larry Smith MarketingProfs B2B Forum Steven Shepard' Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be.

Storytelling 100

Storytelling Content Marketing Content B2B Marketing 100

ANNUITAS

OCTOBER 1, 2013

This lack of strategy is one of the key reasons why of those doing content marketing, only 36% will rate their content as effective or very effective. Blog content effectiveness content marketing Content marketing strategy Demand Generation Joe Pulizzi'

Content Marketing 100

Content Marketing Demand Generation Content Marketing & Strategy 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute. Blog B2B Marketing Buyer persona buyer-centric content content marketing Demand Generation'

Buyer Personas 100

Buyer Personas Content Marketing Demand Generation Content 100

ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. What is the importance of documenting a content strategy? but no diploma stating such.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

NOVEMBER 12, 2013

It’s often the agenda that hurts the purity of content. The role of content marketing is to create leads and help drive revenue. Blog content marketing Content marketing strategy Inbound marketing Jesse Noyes Kapost'

Content Marketing 100

Content Marketing Inbound Marketing Content Marketing & Strategy 100

ANNUITAS

JUNE 11, 2013

Blog Buyer''s Journey buyer-centric content content marketing Demand Generation Strategy demand process Mid-funnel content' During my speech I asked the question, “Who has an effective lead nurturing stage in place as part of their Demand Generation program?”.

Top of Funnel 100

Top of Funnel Demand Generation Lead Nurturing Marketing Funnels 100

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Content must be scored according to where in the buying cycle it is consumed.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

ANNUITAS

SEPTEMBER 9, 2015

As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love.

Content Marketing 100

Content Marketing Planning Work Management Marketing Management 100

ANNUITAS

JUNE 18, 2013

The majority of my content comes from conversations with customers and partners. Blog B2B Marketing content marketing Content strategy Demand Generation Social selling' It comes from listening and learning from the market.

Generation 100

Generation Demand Generation Content Advertising Agencies 100

ANNUITAS

SEPTEMBER 20, 2016

The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. Do you recognize any of the following content marketing misses? It’s the blend-o-matic of content approaches; there’s nothing this super-piece doesn’t try to do. That’s asking a lot of a piece of content.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Thought Leadership Content 100

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. It’s probably because your content stinks.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

ANNUITAS

MAY 28, 2013

I saw a recent post from Feldman Creative, “Content Marketing Killers,” that talks about why content marketing may fail. Blog Buyer''s Journey content marketing Demand Generaration marketing automation'

Content 100

Content Marketing Automation Demand Automation 100

ANNUITAS

SEPTEMBER 10, 2014

While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods.

Content Marketing 100

Content Marketing Planning Content Webinar Metrics 100

ANNUITAS

JUNE 23, 2016

Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. Think about where there may be a gap in your current content strategy.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

DECEMBER 23, 2014

The problem is this – in response to needing to live in the 57 percent many marketers are developing content that attempts to define solutions for their customers. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

JANUARY 31, 2013

Enter content marketing. . It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

MAY 31, 2023

By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials. And we’ve all heard how this technology has the potential to revolutionize the way B2B marketers create and deliver content. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Q: What does the Chief Strategist for THE content marketing resource do on a daily basis? How to show progress with Content Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

MAY 28, 2020

It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. But he didn’t just present these ideas in a blog post. Those channels typically include website, nurture programs, webinars, PPC, and content syndication. So how did that recommendation play out in the real world?

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

FEBRUARY 11, 2014

I had the good fortune to be able to ask Robert Rose , Chief Strategist for the Content Marketing Institute a few questions about life as a content marketing guru, challenges for content marketers and ways we can all become a little better at producing content and marketing it. How to show progress with Content Marketing.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

APRIL 20, 2020

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

JANUARY 20, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. What content formats and mediums do you prefer? Sometimes, they make sense.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

ANNUITAS

APRIL 19, 2022

The content you serve in each channel should change accordingly. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

JANUARY 26, 2016

As the need for great content and the content marketing trend continues to gain importance in marketing and demand generation, I find more and more people looking for advice on how to write. Don’t start with an overly ambitious goal of writing a blog post every day, but write something. What to write?

Demand Generation 100

Demand Generation CMO Conference Act-On 100

ANNUITAS

FEBRUARY 24, 2023

I noted in a previous blog post : You have a clear idea of who you want to target. You (may have even) evolved your content to better support that journey. You are still failing to connect your prospective customers with the right content, in the right channel at the right time. You’ve done segmentation and persona work.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130