Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Think about it: why should people care what you have to say in your blog unless they can identify with your values? Blog this on Blogger. Share this on LinkedIn.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites.

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Marketing Management Link Building Software B2B Marketing 182

Writing on the Web

DECEMBER 1, 2010

And, if you haven’t already, connect with me on LinkedIn …). Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. Why is this LinkedIn profile so important? Blog this on Blogger.

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Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped.

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Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

AUGUST 23, 2010

You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed. Blog this on Blogger.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

FEBRUARY 18, 2011

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. 1. Use the networked blogs application.

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Facebook Digg Ideal Customer Profiles RSS 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. There is no escaping it. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications.

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Tips Advertising Agencies Digg Blogger 100

Writing on the Web

NOVEMBER 23, 2010

Let me know if you have questions… Blog this on Blogger. Share this on LinkedIn. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 30, 2010

Blog this on Blogger. Share this on LinkedIn. 3 Key Content Pieces for Starting an Online Business. Blog or Website: Do You Use Wordpress as a Website? 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. Tweet This!

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. I’ve noticed a few things that applies to content marketing. Blog this on Blogger.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Share this on LinkedIn. Share this on Bebo.

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

JUNE 18, 2010

One important key to effective blog marketing is to keep your brain clean and fresh. This blog and gmail will be doing a Savasana - corpse pose – of complete relaxation. Blog this on Blogger. Share this on LinkedIn. How to Get Your Blog Buzz Back. Top 10 Online Resources to Learn Great Blog Writing.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post.

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Digg Blogger Opinions Buzz 100

Writing on the Web

MARCH 24, 2011

What’s the quickest way to use videos for content marketing ? I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Using video blogging , you can easily get found by clients who have problems you can fix. Published blog. Blog this on Blogger. Is it easy?

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Video Marketing Digg Buzz Youtube 100

Writing on the Web

MARCH 10, 2011

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture. Blog this on Blogger. Share this on LinkedIn.

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Digg Buzz Blogger Stats 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Blog this on Blogger. Share this on LinkedIn. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

MAY 16, 2011

It’s the best way to get new viewers to your website and blog. Blog this on Blogger. Share this on LinkedIn. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Content Marketing Videos: Speak to Problems First. Marketing with Videos: What’s Wrong with the Script?

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Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. The president, RazerGuy, has his own blog, and they have active participation on Facebook. Blog this on Blogger. Share this on LinkedIn. Related posts: Content Marketing to a Caveman’s Brain. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Blog this on Blogger. Share this on LinkedIn. Blog Writing: What Can We Learn From Reality TV?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 11, 2011

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. The biggest excuse they use for not blogging enough is they don’t have enough time. Blogs have to be kept up. We struggle with our blog as well.

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Digg Buzz Blogger Press 100

Writing on the Web

AUGUST 24, 2010

I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. You can solve your blogging blues with all the tips in this program. Am I stuck?

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Blogger Digg Buzz Business Blogging 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MARCH 7, 2011

What are the most important SEO tips for your blog to get good search results? Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. Blog this on Blogger.

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SEO Tips Digg Blogger 100

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. Blog this on Blogger.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Blog this on Blogger. Share this on LinkedIn. Anatomy of a Blog Post: A Writing Checklist. Tell me what you think.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? And they do go to Facebook , Twitter , and LinkedIn.

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Digg Buzz Blogger Internet Marketing 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

AUGUST 16, 2010

What can you learn about blog writing and content marketing from the theater? Blog writing is similar. With blog writing and content marketing, you need to spell things out. Heck, even adding hyperlinks breaks up the text in a blog post. Blog this on Blogger. Share this on LinkedIn.

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Digg Buzz Blogger Class 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. This video will make an impact on the way you write for your blog. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 11, 2011

Good stories are what make a blog interesting and fun to read. A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100