Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Your website and blog are where the magic happens.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

AUGUST 1, 2017

There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. The post Content Marketing Without a Blog – Is It Possible?

Content Marketing 279

Content Marketing Content Marketing & Strategy Lead Generation 279

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise. Quick Takeaways.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 127

Video Marketing Content Marketing Case Study Case Studies 127

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Marketing Craftmanship

NOVEMBER 22, 2023

Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.

B2B 130

B2B Effectiveness B2B Marketing Marketing Strategy 130

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

BOP Design

APRIL 18, 2024

Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. The post How B2B Firms Use Content Marketing appeared first on Bop Design.

B2B Marketing 62

B2B Marketing Content Marketing B2B Content 62

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 294

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 294

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

Custom Publishing 352

Custom Publishing Tactics Search Marketing Lead Scoring 352

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

APRIL 1, 2019

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. The post How Often Should You Blog? Frequency really does matter. But, […].

Research 279

Research Content Marketing Content Marketing 279

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 285

Work Management B2B Marketing Marketing Management Budget Programs 285

Launch Marketing

JUNE 8, 2022

You might be asking questions such as “How long should a blog post be?” Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces. How Long Should a Blog Post Be? The post How Long Should a Blog Post Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Roketto

AUGUST 26, 2022

You’re probably here because you’ve heard about the benefits that blogging can have for your business: Drives traffic to your website. Gives you better visibility online. Helps convert interested leads into customers. Helps you establish your business as an authority in your industry.

Pricing 83

Pricing Price Content Marketing Content 83

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Method and Metric

SEPTEMBER 27, 2023

We are frequently approached by businesses that publish weekly blog posts that aren’t driving search traffic. Blog writing without a content marketing strategy woven with SEO tactics, is often a waste of time and resources. Without one, your […]

SEO 59

SEO Marketing Strategy Marketing & Strategy Content Marketing 59

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Source: nngroup.com.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. You must optimize your blogs for specific keywords.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

BenchmarkONE

APRIL 8, 2020

Thanks to the low cost of entry, content marketing is an extremely competitive niche. To succeed, you need to create great content on your site, then support that with a guest posting strategy that will help you build links to your core content. Create a Content Marketing Strategy.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Roketto

APRIL 27, 2021

For many marketing managers, thinking (or dreaming) up marketing blog topics is the biggest barrier to building momentum with content marketing.

Business Blogging 158

Business Blogging Ad Building Barriers Effectiveness 158

DivvyHQ

MARCH 15, 2021

Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results. Here's a simple step-by-step to ensure your blog content maintains consistent quality and drives value for your brand.

Process 103

Process Content Marketing Planning Content 103

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. This is only a content summary. The problem is not.

Resources 163

Resources Marketing Websites Paid Search Agency Content Marketing 163

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. It provides consumers with value without compromising it with sales pitches.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 94

Statistics Paid Content Stats Blogger 94

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155