Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Site audit. Semrush offers insights into a website’s backlink profile, helping users understand which sites are linking to them and the quality of those links.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Marketing Insider Group

FEBRUARY 20, 2023

Conversions happen when site visitors complete one of many desired goals that lead to becoming a paying customer. Increasing the quality of your site traffic through advertising, SEO and high-quality content is likely to raise your conversion rate. When prospects share their contact information, they become leads. Registration.

Conversion Rate 308

Conversion Rate Conversion Content Traffic 308

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. You generate revenue when your site visitors convert to leads. However, if you’re getting truckloads of views, but none of your site visitors are converting, you’re in the right place. Table of Contents Why don’t blogs convert? Unclear goals.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts?

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Writing on the Web

MAY 30, 2016

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Branding and Your Blog.

Business Blogging 100

Business Blogging Banners Business Design 100

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. To capture leads, obviously we need forms and lists so we can save contact information and begin a nurturing process appropriate to the prospect’s sales-funnel level. Every blog should have a subscribe form.[/caption]This

Design 0

Design Top of Funnel Tips Leads 0

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Marketing Insider Group

JUNE 7, 2023

The goal is to get people interested in your site and your company. Google has been crawling mobile sites for indexing for years now. Keep Link-Building When other sites link to yours, you establish yourself as an authority and boost your SEO. Guest blogging is a tactic we’ve embraced at MIG.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

The Lead Agency

NOVEMBER 11, 2020

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Follow our 3 steps to guest blogging to find out how.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Scoring 62

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After all that work, though, the idea of handing your post off to another site to publish instead of sharing it on your own doesn’t exactly sound too thrilling. The Benefits of Guest Blogging. Related: Blog Metric Reporting Template]. All that hard work!

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Webbiquity

MARCH 15, 2022

Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. It will be hard to optimize your site and marketing for conversion without the right information. You Keep Your Site Forms Simple. You Use the Right Tools.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails. Do you source from job boards or hiring sites that don’t collect certain valuable pieces of candidate information?

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Webbiquity

FEBRUARY 15, 2022

Lead generation is the “process of collecting a set of contacts from prospective buyers with a goal to nurture and qualify them as sales opportunities to grow the business.”. Collecting a set of contacts. You also collect contact information from people who attend events, whether at an in-person tradeshow or a virtual presentation.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Google favors sites with regularly updated content, meaning you always need fresh material. By focusing on current trending topics, your site demonstrates its authority, credibility, and relevance.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

JANUARY 17, 2023

Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Although both are key to a thriving SEO strategy, internal links are essential to keeping visitors engaged on your site. Quick Takeaways. Content hierarchy. Authority . Image Source: Terakeet.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Instead of blogging, we transcribed the podcasts and posted them on his site. And in this case, it wasn’t blogging.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Back then, the more keywords and the weirder you’d arrange them, the higher your site would rank. Including structured data in your content, too, can land your site even above paid search, at “ position zero.” Here’s why.

SEO 317

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 317

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

ClearVoice

MAY 20, 2022

Maintaining a professional legal website is more than just having a few service pages along with your contact info. That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99