Zoominfo

JUNE 20, 2018

Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more. 4. Search Engine Optimization (SEO). The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

OCTOBER 25, 2018

In fact, the latest technology can identify patterns in a prospect’s entire digital footprint, from the terms they search to the web pages they visit the products they’ve purchased from you in the past. And, you know that when you visit Amazon’s homepage, you’ll likely find custom recommendations based on previous purchases or searches.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. adults use voice search on a daily basis ( source ). This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Why is voice search important to marketers?

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

MARCH 4, 2021

Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process. Increase search engine optimization (SEO) for your website – Getting your webpage closer to the first of a search engine result attracts more visitors, and possibly more business.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JUNE 6, 2018

If you haven’t looked at your career page recently, today’s blog post is for you! Optimize your page for search engines. That’s why search engine optimization (SEO) needs to be at the forefront of your strategy. We give you our top tips to build a better career page and bring in more qualified applicants.

Organization 250

Organization Ad Building Tips Keywords 250

Zoominfo

JANUARY 31, 2019

In fact, “near me” searches have doubled in the past year, and 82% of smartphone users go to a search engine when looking for a local business ( source ). The key to identifying what types of queries your prospects search during their micro-moments, you must investigate customer search intent.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

DECEMBER 3, 2019

In fact, the latest technology can identify patterns in a prospect’s entire digital footprint, from the terms they search to the web pages they visit the products they’ve purchased from you in the past. And, you know that when you visit Amazon’s homepage, you’ll likely find custom recommendations based on previous purchases or searches.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

DealSignal

JANUARY 20, 2023

Warm leads fit your ideal customer profile and have made contact with your business, while hot leads are a step ahead and have ideally been nurtured by your sales team. This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

SalesIntel

JANUARY 12, 2023

What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. As a competitor to ZoomInfo , we consistently hear the woes of former customers who were not satisfied with the data they were receiving. Actionable data is accurate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

MARCH 4, 2021

Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process. Increase search engine optimization (SEO) for your website – Getting your webpage closer to the first of a search engine result attracts more visitors, and possibly more business.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Valasys

APRIL 3, 2023

Since the expressions “Buyer Intent” and “Search Intent” are in many cases referenced concurrently, obviously we are discussing information that has something to do with an individual’s pursuit or buy goal. In B2B, Intent data shows what (potential) clients are keen on and what they are searching for on the web.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. This is great if you want to keep benchmarks on how your SEO efforts are going.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. 4. Search Talk Live. Search Talk Live focuses primarily on SEO and SEM. SEO 101 is search engine optimization from the very beginning. The Blogging Millionaire.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

OCTOBER 4, 2018

Today’s blog post looks at some emerging marketing roles that your business should consider if you want to keep up with your competition. Modern marketing teams need dedicated specialists who oversee and manage the entire customer experience, from the initial contact to the point of purchase and beyond. SEO Strategist.

Work Management 187

Work Management Paid Search Agency Marketing Management Zoominfo 187

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Zoominfo

JULY 30, 2018

We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. A Beginner’s Guide to B2B SEO Strategy. Let’s get into it.

PR 194

PR SEO Marketing & Strategy B2B 194

Zoominfo

AUGUST 2, 2018

Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

NOVEMBER 7, 2019

Today’s blog post looks at some emerging marketing roles that your business should consider if you want to keep up with your competition. Modern marketing teams need dedicated specialists who oversee and manage the entire customer experience, from the initial contact to the point of purchase and beyond. Let’s get into it!

Work Management 100

Work Management Paid Search Agency Marketing Management Marketing & Strategy 100

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related It's also one of the most effective sites for driving marketing-related blog traffic. tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. It’s evident that blogging is an effective tactic for B2B organizations. Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Zoominfo

MAY 14, 2020

Fit data is the basics: the right contact at the right company. Fit data includes basic demographic, firmographic, and technographic information at the account and contact level. And, you know that when you visit Amazon’s homepage, you’ll likely find custom recommendations based on previous purchases or searches.

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162

Zoominfo

JULY 24, 2018

Modern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. In today’s blog post, we reveal six steps to kick-start your inbound recruiting strategy. 3. Reach job candidates online with search engine optimization. Let’s get into it!

High Quality Lead 172

High Quality Lead Zoominfo Lead Scoring Lead Ranking 172

WebMarketCentral

JANUARY 5, 2009

And search engines love social media, which helps expose that rant to anyone searching for the company's name. If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Zoominfo

OCTOBER 1, 2018

If you’re unfamiliar with compounding content, today’s blog post is for you. Any type of content can be categorized as compounding—including blog posts, webinars, infographics and more. Compounding blog post: In the same year, the same company publishes a blog post titled “How to Build a Marketing Technology Stack.”

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

accelerate agency

AUGUST 10, 2021

It’s the difference between successfully completing a project and searching for the opening hours of all the nearest hardware stores. . SaaS SEO & Digital Marketing Tools. What you get: Manage leads from web forms, track calls, emails, and contact history, and see metrics on your business’s sales. Constant Contact.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Zoominfo

JULY 15, 2018

If you have yet to audit your existing content database, this blog post is for you. While you can audit specific areas of your site, a complete content audit examines every type of content you’ve created – including blog posts, infographics, webinars, E-Books, whitepapers and more. The answer? Perform a content audit. Word count.

B2B 202

B2B Zoominfo Content Landing Pages 202

accelerate agency

FEBRUARY 16, 2023

What you get : Manage leads from web forms, track calls, emails, and contact history, and see metrics on your business’s sales. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. Constant Contact Constant Contact has been in the game a long time.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

What you get : Manage leads from web forms, track calls, emails, and contact history, and see metrics on your business’s sales. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. Constant Contact Constant Contact has been in the game a long time.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Rev

JANUARY 18, 2023

Instead, your ideal customer gets pulled through your demand generation funnel until they’re ready to contact your sales teams for more information or make a purchase. For example, you might create blog posts, whitepapers, infographics and social media posts. What is a demand generation funnel? Another example is Litmus.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Zoominfo

FEBRUARY 25, 2019

If you have yet to audit your existing content database, this blog post is for you. While you can audit specific areas of your site, a complete content audit examines every type of content you’ve created – including blog posts, infographics, webinars , E-Books, whitepapers and more. The answer? Perform a content audit.

B2B 130

B2B Content Landing Pages Zoominfo 130

Vidyard

JANUARY 6, 2022

Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Solutions Engineers 2.2 Blog Videos on Websites 3.5.1 Optimize the Video and the Page for SEO 4.7 Sharing a Content Asset, Article, or Blog Post 2.10 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 YouTube Statistics 3.7

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Here’s a quick example: If you manage a corporate blog, you can outline blog post ideas with Google Sheets, collaborate on blog post drafts with Google Docs, and present a blog traffic analysis with Google Slides. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178