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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo.

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Get Your Blog On: 4 Steps to Blogging Success

Adobe Experience Cloud Blog

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

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Expert Tips for Optimizing LinkedIn for Lead Generation

Adobe Experience Cloud Blog

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

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Content marketing for events: how to repurpose your event content

SpotMe Blog

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. But if you send them an email afterward with a link to the event recording or create blog posts out of the content, you’re giving them the opportunity to access the content in their own time and in the format they prefer. Blog posts.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. What is the method to your blogging success? What inspires your blogs? .

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Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Adobe Experience Cloud Blog

In this blog, we’ll share how marketers in higher education, as well as other industries, can overcome resource-limited challenges with the right strategy and technology: When Your Brand Is Coca-Cola, but Your Budget Is Shasta. A defining message, keyword, or visual could be the link between binding your brand with your audience.