Litmus

AUGUST 2, 2021

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Newsletters.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

We found that currently 73% of customers expect companies to understand their unique needs and expectations. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. How can you increase digital engagement? We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Apple’s update is an opportunity for brands to build trust among its users. What has Apple done?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. What are the things I can talk about with our subscribers that are specific to their experience of my company?

Email Marketing 90

Email Marketing Design Trends Work Management 90

Allocadia

APRIL 16, 2019

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Only 13% of companies expecting flat or negative growth report the same.

Planning 40

Planning Work Management Marketing Management Buy 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. This pressing issue hasn’t been received well by marketers, ad tech companies, agencies. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. The basics you can expect.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174