Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

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Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. 4 Common Blog Writing Stumbling Blocks.

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Content RSS Opinions Business Blogging 100

Writing on the Web

OCTOBER 30, 2013

Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? I wrote about my first experience with this company when they were called Hypnovid. I love video. You know what else I love?

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

AUGUST 7, 2013

Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. Your business blog can use these sponsored posts to provide a valuable service to your readers.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

JUNE 25, 2014

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? These are the goals of content marketing , whether with a website or a blog.

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Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

JUNE 19, 2013

After all, for small companies, hiring an expensive agency is often not feasible. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs. Aim your energies at quality blogs. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up.

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Tips Advertising Agencies Digg Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. This question makes sense because people don’t buy from companies, they do business with people. Think about it: why should people care what you have to say in your blog unless they can identify with your values?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. When you do, you’ll know that it’s difficult to be found on the World Wide Web, because there are a lot of people and companies doing what you do. A business blog is the most common publishing platform that smart professionals use to get found on the web.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

AUGUST 26, 2011

Everyone agrees that blogs are a place to have a conversation. How do you keep the YOU in Business Blogging and still make it work for business? I can’t stop myself from reading her blog and newsletters. But it’s nice to get to know something about a blog author you spend time reading.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Blog this on Blogger. Let me know what you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 9, 2010

If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. This is the most obvious way to make money blogging. If you’re just starting out blogging one of these is the best way to start. 4) Selling blog merchandise.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

FEBRUARY 4, 2016

Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Your blog needs good Search Engine Optimization , or SEO. If you inquire from any SEO company, they will tell you that nowadays, it is all about content marketing. It’s not.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

MARCH 26, 2015

When’s the last time you updated your bio on your About page on your blog or website? Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. Otherwise, why should they care about you and your blog?

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Storytelling Barriers Blogger Planning 100

Writing on the Web

APRIL 6, 2016

I’ve been blogging about ways to grow your reader base using this memory device: C ontent. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. This is part of the CAST acronym for ways to grow readership. S ocial Media.

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Paper Sample Guidelines Trust Marketing 100

Writing on the Web

APRIL 10, 2013

Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website. 3 Tips for Better Blog Writing. This is great, if you can handle the expense.

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Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?

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Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. Using a Business Blog: Are You Hard to Find on the Web?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Blog this on Blogger. Protect yourself.

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Tips Ning BtoB Digg 100

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. In fact, when I ask clients if they’re getting results from their e-newsletter — if it’s worth the time, effort and money — professionals say: “I just met with the COO at a company where I’ve been coaching.

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Newsletter Relevance Business Trust Marketing 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Blog this on Blogger. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would.

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Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

AUGUST 25, 2016

While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind. He says this about branding and narrative: “…brand equity accrues to the extent that a company’s brand story provides the two main components of a successful story. The first is an attractive personality.

Newsletter 100

Newsletter Personalization Brand Identity Branding 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

DECEMBER 12, 2012

To read what other customers have experienced with you and your company. Note from Patsi : If you don’t want to use the expert services of professionals like Scott, at least subscribe to an SEO content tool like ScribeSEO that will review each blog or web page and tell you how to optimize it better.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JULY 8, 2015

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

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Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche.

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Curation Digg Content Buzz 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. His book blog is here. What can we learn from this for content marketing and blog writing?

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

OCTOBER 4, 2010

What makes your blog writing effective? It’s because when readers are scanning your blog post, they are thinking about other things, and filtering everything you say through the limbic brain (the emotional parts of the brain). What do you and your company believe? Blog this on Blogger. Share this on del.icio.us.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 26, 2011

Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Blog this on Blogger. Blog Marketing: How Readers Find Your Business. Hire a good writer.

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High Quality Lead Google Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Blog this on Blogger. Online Marketing Online Persuasion Attracting Clients blog content brain science business blogging neuromarketing Writing for the Web.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. Blog this on Blogger. This is key to success.

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Lead Scoring Lead Ranking Digg Differentiation 100