Zoominfo

SEPTEMBER 20, 2021

At The Pipeline, our new publication from ZoomInfo, the goal is simple: Help sales, marketing and recruiting professionals get the most out of their work. The Pipeline is more than a corporate blog. Our work determines where we live, how we socialize, and whether we’re fulfilled or frustrated. Our work isn’t everything.

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Zoominfo

JULY 4, 2018

Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. People use social media to engage with an online community, not receive unsolicited sales pitches. Alternative: Engage with your community. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

SEPTEMBER 8, 2019

Another obvious benefit of industry events is the opportunity to network with other companies, industry experts, and other notable members of your community. The bottom line is—face-to-face communication facilitates connections and business opportunities in a way cold calling and emailing can’t. Networking opportunities.

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Conference B2B Zoominfo Cold Calling 162

Zoominfo

NOVEMBER 12, 2020

At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. And today, 71% of employees feel like they can make a difference in society, with 62% believing they can make an even greater impact than business leaders. . GIDI and Employee Activism

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Activities Zoominfo Fulfillment Act-On 217

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Trustpilot: A community where users can interact with one another regarding particular solutions they use. Check out our recent blog post for a more comprehensive guide to social listening.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. In short, an influencer’s community trusts their opinions and advice. Specifically, by asking for contributions to their blog. Another example comes from Point Blank SEO, a link building blog run by author, Jon Cooper. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

DECEMBER 5, 2018

Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). In a recent blog post, we offered some tips on using Reddit to conduct market research. Post content your community will find interesting. Let’s get into it!

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B2B Zoominfo Communities User-Generated Content 157

Zoominfo

AUGUST 6, 2019

For an in-depth look at content marketing, check out the following blog posts: 3 Ways to Drive Sales with Content Marketing. Because social media is such a huge space, we couldn’t possibly cover every platform and every tactic in this one blog post. Take the time to create good, valuable content and you will reap the benefits.

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Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. So, to learn more about influencer marketing, check out the following blog posts: 8 Best Practices for Influencer Marketing. B2B Influencer Marketing 101. Key Takeaways.

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B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

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Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars.

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Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

OCTOBER 20, 2021

If you have yet to use YouTube in your professional life, this blog post is for you. RecruitingBlogs The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. Watch here 2. Watch here 6. Watch here 7.

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Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. 3. Generate new campaign ideas.

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Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

FEBRUARY 7, 2018

And if we do the right thing, I believe that will be good for our community and our business over the long term too.”. Check out the following blog posts to learn how: 22 Live Streaming Statistics for B2B Marketers. Although this news isn’t great for the B2B community, it doesn’t really change much. Key Takeaways.

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B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a favorite in the marketing community, and today we tell you why. The post 4 Reasons Marketers Love Jay Baer appeared first on ZoomInfo Blog. If you’re not, allow us to introduce you.

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Word of Mouth Planning Zoominfo Trigger Marketing 164

Zoominfo

DECEMBER 20, 2018

When you make learning and development a company-wide priority, you create a sense of community among all employees. For this reason, it’s critical that you communicate how much you value personal growth in your employees. Contact ZoomInfo today to learn how our business database is the resource you need to grow your business!

Practices 160

Practices Best Practices Zoominfo Customer Satisfaction 160

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Make them feel less like anonymous customers and more like part of a community, and you’ll build the momentum your flywheel needs to keep spinning. ZoomInfo is the leading B2B contact database solution.

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Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

AUGUST 26, 2019

Either way, today’s blog post is for you. Without using the company’s name, the retailer who’d previously made offensive and controversial statements about members of the LGBTQ+ community, went on to promote diversity and inclusion during Pride month. For more help building your B2B brand, contact ZoomInfo today.

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Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 For more information about getting more from your B2B marketing , contact ZoomInfo today. The post The B2B Marketer’s Guide to Measuring Social Media ROI appeared first on ZoomInfo Blog.

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Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

OCTOBER 10, 2019

As part of this particular blog post we briefly touched on the importance of inclusion and diversity in the workplace. . The month of pride just amplifies the visibility—and for this community, visibility is a thing. What the LGBT community want is [for being LGBT] to be ordinary so that you are seen to be valued on merit.

Business 187

Business Lead Ranking Zoominfo Thought Leadership 187

Zoominfo

APRIL 9, 2019

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Here are just a few examples: Vlogs: Blog posts should already be a staple of your B2B content strategy– but you can also package similar content into digestible, visually appealing video blogs, or “vlogs”. We say yes! Let’s get into it!

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Youtube B2B Marketing Advertising Agencies B2B 100

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Don’t let economic responsibility scare you. Improve your public image.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Jay Baer Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We are the voice of a worldwide community of more than 135,000 members committed to championing better work and working lives.” Listen here. 2. CIPD. Check it out!

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Zoominfo

SEPTEMBER 25, 2018

Sales Hacker is the leading community for modern sales professionals, and this podcast is an extension of that. To learn how ZoomInfo can improve your sales results, contact our team today! The post The Top 35 Sales Podcasts for Sales Professionals appeared first on ZoomInfo Blog. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

NOVEMBER 12, 2020

At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. And today, 71% of employees feel like they can make a difference in society, with 62% believing they can make an even greater impact than business leaders. That’s activism.

Activities 100

Activities Zoominfo Fulfillment Act-On 100

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Make them feel less like anonymous customers and more like part of a community, and you’ll build the momentum your flywheel needs to keep spinning. ZoomInfo is the leading B2B contact database solution.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Lattice

NOVEMBER 13, 2015

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh.

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Acquisitions Planning Lead Scoring Lead Ranking 100

Zoominfo

SEPTEMBER 16, 2020

your blog should live on your website, whereas your social media can play around with different forms of content. At this point, Salesforce is a household name and a driving force within the B2B community. Their website greets visitors with success stories and they have an all-star blog team that pumps out relevant articles.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Launch Marketing

JULY 8, 2020

And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads. Pivoting your in-person event into an online or virtual event is a great way to take advantage of the large digital community that has been forming for years.

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Organization B2B Thought Leadership B2B Webinar Metrics 71

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. It was a challenging time in the world, but belonging to a place like Google gave me a real sense of community. Also, always be kind.” Mary Hart Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Zoominfo

FEBRUARY 22, 2021

David is a great person to follow on Twitter, mostly because it gives you easy access to his Sales Development Podcast, where he has a really interesting take on the role of the SDR and how it can make the entire Sales Dev community better. Curious how this translates to LinkedIn [link] — David Dulany (@DKDINSF) February 5, 2021.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Zoominfo

SEPTEMBER 1, 2020

Building a talent pool grows your company community and keeps them updated on current company events. As with our other productivity blogs, we know it can be difficult to actually measure how productive a team is being. Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter.

Product 165

Product Template High Quality Lead Efficiency 165

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We are the voice of a worldwide community of more than 135,000 members committed to championing better work and working lives.” Listen here. Check it out! Listen here.

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B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100