Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Blogging Supports Social Media Marketing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. What is B2B content marketing?

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. This guide was so detailed, that we’ve been releasing one blog post per week on each step. To download the full white paper, click the button below. DOWNLOAD NOW!

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. When your followers ask questions or comment on your posts, interact with them.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

APRIL 2, 2024

Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Onalytica B2B

MAY 3, 2018

Micro influencers may be slower to on-board if you’re engaging them organically, but long-term, you’re likely to have more brand advocates and more influencers from the wider community as a part of your program. The wider influencer community. The three influencer pipeline stages. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Vision Edge Marketing

DECEMBER 7, 2021

a business with similar values and a positive community impact . recognize your brand as an industry leader, create valuable blog content and helpful white papers, and emphasize links to these resources in your other web copy. . The prospect could be looking for: . the best price on a product or service .

Design 214

Design Work Management Marketing Management Planning 214

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Breakup Text into Bite-sized Chunks.

Content 100

Content RSS Opinions Business Blogging 100

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post. Like keyword research, content creation is a labor-intensive process.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Professional groups and communities Like other professions, many martech-related groups and communities aim to provide a venue for members to assist and support each other. Start a podcast, blog or YouTube channel.

Work Management 91

Work Management Marketing Management Training Vendors 91

Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Killer Questions to Ask Before Starting a White Paper Project. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Martech

MARCH 7, 2023

Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Interactive tools that allow pros to explore on their own terms. Self-guided learning via audio and visual educational content.

Marketing Analytics Tools 101

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 101

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). What’s more, referral programs make your customers feel they’re a “part of the community.” Summing it up.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

SmartBug Media

JULY 22, 2020

Rather than a one-size-fits-all approach, you can tailor the messages your prospects receive from you based on things like their community of interest , level of care, and stage in the buying journey—helping you accelerate sales-ready leads and nurture those who need more time. Scale Your Marketing. Content Offer with Automated Lead Nurture.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. As for the various content mediums, blogs allow you to dive into subjects in an approachable way.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. You’ve seen the constant flow of sponsored blogs and webinars they produce and have likely even sponsored some yourself.

Work Management 91

Work Management Marketing Management Differentiation Education 91

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. A community forum overcomes this challenge because new content is user generated.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Tomorrow People

MARCH 8, 2018

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Connect, create, communicate. Social media networks are booming and blogs are part of the everyday online landscape. Online communities. Industry websites.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Onalytica B2B

APRIL 3, 2018

Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. followers contributing a prediction/quote to a brand’s blog post on the future of AI. Are you topic-led or product-led?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Porch Group Media

MAY 27, 2021

Additional reasons include: 52% – Increasing web traffic 46% – Growing the brand’s audience 44% – Promoting content 43% – Increasing community engagement. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Sharing today’s top marketing strategies with a community of 100k and growing. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Analyst briefings such as Gartner’s Vendor Briefings allow you to provide an overview our your company and its products and services in an “on-the-record” presentation to interested members of the Gartner analyst community.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sword and the Script | B2B

AUGUST 15, 2023

Or just reply to this message if you are a subscriber and receiving blog posts by email. Observation: These steps reinforce what B2B marketing and sales organizations should already know. I’d be glad to speak with you about your needs. Here are some useful links: about , services and contact.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. No hard pitch.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. In this blog post, we will explore how these traditional marketing tools still have a place in your marketing strategy.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Sana Commerce

AUGUST 24, 2023

In a community as tightly-knit as B2B industries, news of unreliable service can spread quickly, potentially deterring other businesses from partnering or purchasing. Reputational impact : 74% of B2B buyers are willing to switch suppliers for a superior B2B web store, and this encompasses the returns process.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83