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Trade Shows Need to Evolve | Here Is Why and How to Drive the Change

Adobe Experience Cloud Blog

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem. It’s mostly about the image.”

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

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Reimagining Field Marketing: How B2B Brands Are Connecting With Their Communities

Content4Demand

After all, 53% of B2B marketers say events and trade shows are a great way to drive conversions. Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. And, at the end of the day, goals still need to be met. Your goals should be a close second.

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Is Your Blog a Golden Egg?

Content Marketing Institute

Why do most blogs look like boring, identical, everyday eggs? The online community of every industry is oversaturated, it seems. The online community of every industry is oversaturated it seems, says @KonradSanders. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out. How to do it. How to do it.

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5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. I know: You’ve read 100 blog posts about the power of emotion in content marketing.

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What 4 of HubSpot’s Recruiters, Hiring Managers, & Executives Say About Being a “Jack of All Trades”

Hubspot

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. In other words, she was what most corporate folks would call, a “jack of all trades”.