Navigate the Channel

JUNE 2, 2023

Create listings on local and national construction industry-related websites and blogs. We’d be remiss if we failed to mention the importance of blogs when we talk SEO. Blogs make your website show up in search engines, which results in more quality traffic. What role do blogs play in SEO and driving website traffic?

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

6sense

DECEMBER 8, 2021

There’s on-demand video content, a live stream playing and a community of users and fans creating a unique, engaging place to be. Marketers should consider rotating out top-of-the-funnel (TOFU) blogs and resources and instead develop their own micro-certification courses. How Strong Is Your Community?

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Repurpose the content for use in multiple channels: Social media, blogs, email, and more.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Slack Communities.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Marketing Insider Group

MAY 18, 2020

This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. On social media sites, you have the opportunity to build a community by sharing more than just your own content. Here’s an example of my attempt at finding time to guest blog at G2 and CMI.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. A Thriving Corporate Community Finally, Minnesota is home to 15 Fortune 500 companies ( down from 18 six years ago).

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Heinz Marketing

JANUARY 14, 2021

Community marketing. Community marketing is intended to be more organic and engage an audience in an active, non-intrusive way. Since virtual events fell flat, prospects were wanting a more intimate interaction, queue community marketing. Community marketing can be done a few different ways. And I agree.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. It may take some time and effort, but it can really pay off if you stay active and engaged in the community. Try Guest Posting.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

SmartBug Media

DECEMBER 22, 2020

A huge component of choosing a senior living community is taking a tour of the campus to get a sense of not only the amenities offered, but also residents’ happiness and engagement. Today many senior living communities rely on virtual tours conducted by a staff member with an iPad. Most tours were conducted in person pre-COVID-19.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

6sense

AUGUST 28, 2021

There’s on-demand video content, a live stream playing and a community of users and fans creating a unique, engaging place to be. Marketers should consider rotating out top-of-the-funnel (TOFU) blogs and resources and instead develop their own micro-certification courses. How Strong Is Your Community?

Trade Show 48

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 48

KoMarketing Associates

NOVEMBER 2, 2017

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content. Industry Events. Employee Involvement.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Biznology

DECEMBER 9, 2016

Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Test communication to hit your target audience. Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. Give back to your community.

Outreach 80

Outreach Trade Show Tips Guidelines 80

B2B Marketing Traction

AUGUST 15, 2011

It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Blog entries – when you hit the “Publish” button on a new blog entry, the title, link to the entry and a photo from the blog can auto-feed into your wall through the app NetworkedBlogs.

Facebook 100

Facebook Trade Show Press CPA 100

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Also, I think businesses may worry that their targeted communications could fall into the hands of competitors, thanks to Whatsapp’s extraordinary ease of sharing. For example, there’s an IT community platform here with a half a million subscribers.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Valasys

NOVEMBER 28, 2023

These influencers act as bridges between brands and the Metaverse community, leveraging their credibility and audience engagement to promote products or experiences in a way that feels authentic and integrated into the virtual world.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

KoMarketing Associates

OCTOBER 25, 2013

Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. Support Content Creation with Blog Syndication.

Link Building 120

Link Building Ad Building B2B Trade Show 120

SpotMe Blog

FEBRUARY 2, 2022

You spent many years building your client community. It focuses on helping clients engage their audience, and build a thriving virtual community. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Create opportunities for attendees and the industry community to connect with each other via social media. Ongoing Community Engagement. Social Engagement.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Marketing Insider Group

DECEMBER 6, 2022

On top of that, you have to raise awareness of your business and generate traffic within your local community. However, there are plenty of ways to get the word out and turn your business into a community staple. One way to invite community members to check out what you have to offer is by hosting free events. Host free events.

Paid Content 313

Paid Content Small Business Marketing Communities Paid Social Agency 313

BenchmarkONE

MAY 29, 2019

Speaking at a large trade show can be thrilling, but it isn’t the best place to make meaningful connections. Whichever way you choose, these kinds of engagements are an excellent way to build rapport with the small business community. Are you commenting on their blogs and posts in meaningful ways? Online engagement.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies Tips 88

ClearVoice

OCTOBER 27, 2023

Below are some situations where traditional marketing is still used: Companies commission or sponsor local events, such as sports and product demonstrations, among other activities, to attract and build relationships with local communities Companies use trade shows and exhibitions to showcase their products and attract customers while also having the (..)

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. There’s a place for everyone on social media. Godspeed Spook.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. It would make sense for Twitch, the online live streaming community, to put on only virtual events.

Examples 111

Examples Enterprise Management Work Management Conference 111

The Effective Marketer

OCTOBER 22, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

KoMarketing Associates

FEBRUARY 11, 2016

Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. Make the client newsletter personal by writing 1-2 unique sentences about the content piece and why it’s interesting or important.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Come up with a few hypotheses and dive into spaces and communities yourself. Drive referrals. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Pam Didner

SEPTEMBER 16, 2020

Depending on your role, you can see other ideas in different roles in this blog post. In some companies, digital marketing means owned media such as the company’s website, e-commerce, and user communities. There are many ways that webmasters or community managers can provide help to sales. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Tomorrow People

NOVEMBER 16, 2018

We’ve realized that addressing their pain points by offering content may help them solve their problems, either through blog posts or an ungated piece of content. Depending on the industry, the cost of exhibitions and trade shows do vary. Focused content that seeks to help customers rather than sell builds trust adds real value.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Content4Demand

MARCH 25, 2021

The case for content grows stronger when you realize that for more than a year B2B companies have not been able to make face-to-face connections at trade shows and conferences, field marketing events or visits to prospect businesses. If buyers aren’t talking to your sales reps, they are getting their information from content.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. Great for: Community building. They’ve implemented community chat and threads to encourage connection and have live Q&A chats during live video sessions as well.

Tips 100

Tips Conference Communities Linkedin 100

Brandpoint

NOVEMBER 10, 2020

One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity. Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. The event chat is always too crowded and moving too fast for any good conversations.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149