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The Essential Virtual Event RFP Guide: 2021 edition

SpotMe Blog

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs.

RFP 52
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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

Because our client engaged in a personal account-based sales and marketing approach, P&G went from cautioning that the company will most likely move to the larger, lower-cost national provider to awarding new e-com business without an RFP or bid process. Click here to join our Stop the Sales Drop community.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. And I see product-based content on their blog. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

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How to Create a Comprehensive How to Guide [+Examples]

Hubspot

For instance, let's say you're writing a blog post, "How to Make an Omelette." For this step, you'll want to use online community forums like Quora or internal data to identify all the various concerns or challenges your target audience might have that your How to Guide can answer.

Examples 101
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MQLs: The Beginning of the End and the End of the Beginning

Aberdeen

Since the MQL is here to stay for the foreseeable future, it is up to us, the community of strategic thinkers and data scientists to present additional forms of qualification that can form the basis of a richer, deeper pipeline. In the next installment of this blog series, we will cover this concept of “beyond the MQL”. The bad news?

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The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A

Litmus

White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. Blog Post].

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4 ways to advance your agency with your social media strategy

Sprout Social

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. Position your agency as a leader.