Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

The Point

FEBRUARY 14, 2024

Fortunately, there are now third-party research services that can provide a guaranteed minimum number of survey responses from predefined B2B communities (or “panels,” in research lingo) that fit your specific audience criteria: industry, company size, job title, and so on. Don’t neglect PR.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Ledgeview Partners

OCTOBER 8, 2020

What’s New in the Salesforce Winter 2021 Release Part 2. Do you feel prepared for the Salesforce Winter 2021 Release ? With everything going on in 2020, this release may have snuck up on you! Commerce and Communities. Trust us, we understand. Salesforce). B2B Commerce on Lightning Experience Enhancements.

Industry CMS 76

Industry CMS API Merchandising Ideal Customer Profiles 76

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. Trailblazer Community groups and Ohana Slack are also good places to learn virtually from others. LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

SmartBug Media

AUGUST 21, 2020

For senior living communities, that makes it extra important to communicate the measures you’re taking to keep residents, employees, and visitors safe. Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities?

Communities 90

Communities Facebook Press Interactive Marketing 90

Televerde

MARCH 23, 2021

However, people who use their time online to foster authentic communities seem to reap the biggest benefit from the way the internet can bring people together. You can offer a sense of belonging, too, by building your own brand community. Plus, the right brand community sets you up for long-term growth.

Communities 75

Communities Ad Building Brand Identity Branding 75

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 100

Press Distribution PR Public Relations 100

Webbiquity

AUGUST 19, 2021

Take some time to look at customer feedback, too, such as reviews and troubleshooting communities. Social media pages or communities (for your product). News and blog posts. Market the Release. Press releases. Forums and online communities. Marketing copy for social media, digital ads, etc. Media coverage.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. During its first community outreach, RefiJet established the Culture Club organization.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

Communities 134

Communities Skype Social Media Social Networks 134

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. BuzzSumo’s Analysis of 100 Million Headlines.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Brightedge

JUNE 25, 2018

The BrightEdge community is robust and always expanding. As the VP of Customer Marketing, my job is to launch and support programs that drive community relationships and marketing success. BrightEdge Product Certification—More than 7,000 Certified—50 New Product Training Videos Just Released More […].

Communities 49

Communities Training SEO Paid Search Agency 49

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

APRIL 25, 2023

Fast-forward to the present, Google has joined the masses and released its own AI chatbot, Bard. By turning AI-generated content into creative expressions of value, we can use AI as a tool to better serve our communities. In the past, Google has been pretty clear about its undying love for high quality content.

Google 231

Google Generation Guidelines High Quality Lead 231

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Why this theme is effective : New studies and research that could be of interest to the reader base are seemingly released on a weekly basis.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. It’s been exactly two months since the launch of the community and a lot of really amazing things have happened.

Marketo 48

Marketo Communities Features Peer-to-peer 48

Webbiquity

DECEMBER 27, 2022

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. Here are key findings from 10 research reports released since spring 2022. Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Vidyard

SEPTEMBER 26, 2017

Let Us Count the Ways… Earlier this summer, to celebrate its 100,000th user, Vidyard released an inspired list of 50 ways that the community is using personal video messaging to transform the way they communicate. Media Contact: Sandy Pell, Senior Manager, Corporate Communications.

Enterprise Management 65

Enterprise Management Video Marketing Marketing Management Advertising Agencies 65

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. Inside Buffer’s Community Delight Headquarters: How and Why We Send Swag and What It All Costs. As most people know at this point, I am a huge fan of customer service and community engagement. How to Write the Perfect Blog Post [Infographic].

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. Improve Your Website Today.

Marketing Websites 263

Marketing Websites Guidelines Paid Search Agency Internet Marketing 263

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets. City Information Articles. Social Media Updates.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Webbiquity

DECEMBER 7, 2021

It’s been really exciting to kind of come full circle and get plugged in and involved with the Twin Cities Startup community. Tom: Yes, it really is a great community , and the folks at BETA do an excellent job with that every year. So I’ve been enjoying it all. The Product. And so we plan on doing much more of that.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

KoMarketing Associates

MARCH 31, 2015

One of those points was in the impact of social media and blogging on the vendor selection process. The role of social media and blogging remains a minimal in vendor selection. 46% indicate a corporate blog is not a factor in vendor selection. The role of social media and blogging remains a minimal in vendor selection.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Brandpoint

OCTOBER 11, 2022

In addition to companies striving to make impactful changes in our world and communities, there are business reasons to put effort behind these campaigns as well. Press Releases The old public relations standby still has its merits in the current age. However, are press releases still effective or even relevant today?

Paid Content 71

Paid Content PR Tactics Campaigns 71

BenchmarkONE

MAY 12, 2020

To help you stay afloat, we recommend keeping up to date with a variety of content marketing blogs. A great blog will help break down the basics — both old and new — so that you can stay on top of the game and excel in your marketing strategy , even when it seems like there’s always so much to learn. Content Marketing Institute (CMI).

Content Marketing 59

Content Marketing Planning Content Paid Search Agency 59

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson. From Jeremy Krantz.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Albert

JULY 20, 2018

UK Government Releases Framework for Development of Ethical AI. On April 16, the House of Lords Select Committee on Artificial Intelligence released a comprehensive report outlining the future of AI in the UK. The post UK Government Releases Framework for Development of Ethical AI appeared first on Albert™.

Marketing AI 66

Marketing AI Ethics Transparency Marketing Proposals 66

Martech

SEPTEMBER 9, 2022

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements. In your inbox.

B2B Marketing 107

B2B Marketing Work Management Marketing Management Peer-to-peer 107

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Share-worthy educational resources include in-house and third-party: Blog posts. Include blog posts or videos from the point of view of your employees. Share educational resources that will inform, engage and spark conversation.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. What is B2B content marketing?

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Champion Communications

JULY 24, 2023

This rebranding initiative has proven to be a lead generation powerhouse for the brand, with the Barbie company securing over 100 new partnerships in the build-up to the highly anticipated movie release this July.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Vidyard

SEPTEMBER 26, 2017

Today, Vidyard has also introduced the Vidyard GoVideo partner ecosystem program, a growing community of SaaS technology vendors who are adding video capture, sharing and tracking capabilities to their own applications powered by Vidyard GoVideo. More Information: Blog Post: www.vidyard.com/viewedit-is-now-govideo-launch.

Enterprise Management 54

Enterprise Management Video Marketing Marketing Management Advertising Agencies 54