Schubert B2B

JUNE 23, 2023

In this blog post, we’ll explore some key strategies that will help any B2B marketer make the most out of using the platform for lead generation. How To Find B2B Leads With LinkedIn: Take Advantage of LinkedIn Ads Ads on the platform garner a 33% increase in purchase intent for brands. Let’s get started!

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Valasys

FEBRUARY 26, 2024

Social Media Activity: What are their interests and online communities? Imagine discovering that your high-value customers are avid readers of a specific blog, frequent travelers to a particular region, or active members of a niche online forum. What products do they frequently revisit? What content do they engage with?

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Marketing Insider Group

MAY 20, 2015

According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks. If you’re still focusing on outbound communications and search engine optimization without building a groundswell of social content, you’re likely losing in the war for online eyeballs.

SEO 100

SEO Lead Ranking Purchase Intent Lead Scoring 100

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. We also compare search volume to purchase intent.

Process 111

Process Lead Ranking Content Marketing Planning 111

Adobe Experience Cloud Blog

JUNE 9, 2017

According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. There are several places where intent data comes from that generally falls into two categories: 1.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? How do you define success in terms of outcomes?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sprout Social

OCTOBER 23, 2018

At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time. View this post on Instagram.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Hubspot

DECEMBER 19, 2017

Read up on the latest blog posts from your target companies’ blogs. For example: “I saw that you recently published a piece on the Bitly blog about tracking the ROI of influencer marketing. This is a real example of an email sent to Bitly's own senior content and community manager, Denise Chan.

Content 75

Content Word of Mouth Case Studies Paid Search Agency 75

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Vidyard

AUGUST 10, 2016

Or are you hoping to boost blog subscribers? It’s exciting to join a community online and learn something new together or witness a great new product release for a company you love with other people who feel the same. There’s no sense in starting any marketing initiative if you haven’t defined success. Who are you targeting?

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Outbrain

APRIL 20, 2020

So, even if your blog of two years ago talked about makeup trends at the time, it still has ranking potential if you updated it recently. But what would you add to an already good blog post? Have you seen the “you might also like” blog post links at the bottom of the articles you’re reading? Getting Traffic from Quora.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Vidyard

AUGUST 10, 2016

Or are you hoping to boost blog subscribers? It’s exciting to join a community online and learn something new together or witness a great new product release for a company you love with other people who feel the same. There’s no sense in starting any marketing initiative if you haven’t defined success. Who are you targeting?

Ad Building 50

Ad Building Top of Funnel Marketing & Strategy Lead Capture 50

Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. I recommend this blog to help you get started. 4x the ROI: It’s Possible. Unlock Your Potential.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Conductor

DECEMBER 10, 2019

We’re trying to segment things into early stage intent, top-of-funnel stuff, all the way down to purchase intent, bottom-of-funnel-type keywords and then trying to develop content to meet those different search intents. They have their own Facebook groups, some of them have blogs. Christine: Very cool.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Marketing Insider Group

AUGUST 11, 2020

Takeaway for marketers: Including your call-to-action at the end of your email, blog post, or social media update isn’t always the most effective way to increase conversions. But sometimes sticking up for what you believe in and making your company’s values known can result in a greater sense of community. Source: [link].

Examples 362

Examples Campaigns Paid Search Agency Mobile Advertising 362

Marketing Insider Group

JUNE 20, 2023

According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks. If you’re still focusing on outbound communications and SEO without building an arsenal of social media content, you’re likely losing in the war for online eyeballs.

SEO 240

SEO Lead Ranking SERP Case Studies 240

readwrite

JULY 19, 2010

Has your company spent seemingly countless hours tweeting on Twitter , networking on Facebook and writing the company blog? Analyst and report author Augie Ray writes in a blog post this morning that traditional measurements of success for return on investment in social media marketing lead to an incomplete picture.

Forrester 40

Forrester Social Media Social Marketing Media 40

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. 3-point lift in purchase intent with interactive assets. Guest post by Val Razo. What were the ad results? What worked?

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Sprout Social

MARCH 13, 2017

A report from Minter found 70% of Americans seek out opinions from review sites or independent review sites before making purchases. times increase in purchase intent after seeing promotional content from influencers. Businesses are averaging $6.50 for every $1 spent on influencer marketing, with the top 13% earning $20 or more.

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Hubspot

APRIL 28, 2013

Foursquare''s changes also serve to highlight things people talk about the most as well as share photos, tips, and community ratings. LinkedIn Launches New Contacts Tool to Make Relationship Management Easier, From the HubSpot Blog. Read more about how marketers can leverage this new tool on HubSpot''s Inbound Marketing Blog.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Vision Edge Marketing

SEPTEMBER 29, 2020

Your WHY impacts various stakeholders in your business – from employees and shareholders to suppliers and partners to industry and community associates. Measure Your Purpose in Your Ecosystem. That’s a lot of measures! Perhaps you’re wondering if there a single metric we can use. This is something various people have explored.

Purchase Intent 130

Purchase Intent Advertising Agencies Communities Loyalty 130

Zoominfo

JANUARY 27, 2023

Financial data: Regardless of whether your prospect company is public or private, financial data such as recently raised investment capital or strong quarterly performance can be indicative of strong purchasing intent and further ensures alignment with your ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Convince & Convert

MAY 24, 2012

I’m reading a Wall Street Journal blog here that says Facebook generates only $4.12 Basically harvesting purchase intent on search pages. Facebook doesn’t have intent, it’s more of an intent-generation site, so the advertising play there is a lot different. Jim : Where’s the money, man?

Enterprise Management 114

Enterprise Management Work Management Marketing Automation Services Marketing Management 114

Madison Logic

FEBRUARY 28, 2024

Examples include hosted events, online communities, tradeshows, and review websites. Crafting these experiences involves more intelligent targeting and a better understanding of their individual needs to deliver more relevant content and messaging across the channels they use the most.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

ClearVoice

MAY 19, 2022

To build an SEO-friendly blog architecture, you need to group your blog topics and content pieces together, in a strategic way. This brings us to what the SEO community refers to as “topic clusters.”. Building interlinked groups of related blog content provides users with an engaging, multi-page learning experience.

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Webbiquity

MAY 31, 2022

A well-optimized page increases you brand exposure on LinkedIn, increasing purchase intent by 33%. Whether it is getting more people to sign up for trials or demos, building a community of loyal customers, or boosting conversion , your goal helps determine which type of content you should create.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Hubspot

MARCH 31, 2020

Follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Build a community. Feature your blog posts.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Webbiquity

DECEMBER 16, 2014

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. by bowden2bowden blog. do that for me?”

Social Media 100

Social Media Social Marketing Work Management Media 100

Vidyard

JUNE 4, 2014

With a heightened sensitivity to purchase intent and an unparalleled knowledge of marketing operations, Demando uses his powers to find potential buyers and convert them through the funnel using nothing more than (sophisticated) automated nurturing programs.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Hubspot

JANUARY 11, 2013

Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. The first thing you should do to optimize your Pinterest business account for search is to make sure your company name is straightforward. Happy pinning!

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. With one tweet, one blog post, one FB update, I can connect one person to another.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Contently

MARCH 3, 2021

It’s a lot easier to send a tweet than hire people to write, edit, and illustrate a blog post. We’ve heard firsthand from the people behind successful social accounts for brands ranging from Steak-umm to Merriam-Webster about how they build community rather than plug product pages. Social media is a test lab for creativity.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Outbrain

FEBRUARY 1, 2023

There are several ways to do this, including: Content creation: Creating engaging content such as blog posts, videos, podcasts, and social media posts are all ways to get potential leads to notice your brand and engage with it. Ultimately, this strategy creates a loyal community around Airbnb as well as growing its user base significantly.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52

Outbrain

JULY 17, 2022

A company blog is one of the top four channels that marketers use to reach their goals, a 2021 Executive Marketing Leadership Survey points out. While blog content can be a great way to drive awareness and site traffic, your content must be optimized for visibility to maximize results. Ramp up your SEO efforts.

Online Lead Generation 37

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 37

Content Marketing Institute

OCTOBER 24, 2017

HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107