Remove Blog Remove Communities Remove Public Relations Remove Transparency
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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. “Respect, transparency, and integrity are the absolute, all the time.” Please Support Our Sponsors.

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Chief Market Officers: Own Your Role And Win

6sense

I analyzed a manic year of activity — blogs, press releases, events and speaking engagements. Be transparent with open doors and accountability. Use communication tech like Slack to publicly express your objectives, achievements and lessons from mistakes. I poured my soul into it, but was I really leading as I should’ve?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. Great analogy. Look it up. I screwed up.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.