Biznology

DECEMBER 9, 2016

Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Test communication to hit your target audience. Give back to your community. If you want to connect with your customers, be sure you’re supporting the community around you.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

FEBRUARY 4, 2013

This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Community Managers. Community managers, also known as social business managers, constitute a new role within marketing and communications.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

DECEMBER 11, 2012

But before I release you into the wild, I need to remind you: CAVEAT: After you will have been doing social media engagement and marketing for a while, after you will have become as comfortable and safe in your community as a bug in a rug, you must remain professional, vigilant, and respectful! I really don’t care about social media !!

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

MAY 12, 2015

Maybe you’d become part of a powerful private blog network. No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends. .”

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 8, 2012

I don’t want to compare parenting to social media community development and management but I guess I just did. While it isn’t ideal, surely, as I said, it is also much better than letting my 13-year-old blog go fallow, becoming yet another abandoned building in yet another social media ghost town.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

SEPTEMBER 13, 2011

It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. What’s happening is that a blogger has been blogging for a while, and eventually assumes that nobody’s really reading or paying attention at all.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. But, you really don’t need to, at least when it comes to engaging online with message boards , blogs, forums, and chat. Photo credit: calmenda. Get a solid issue behind you and get out the vote! Maybe even circulate a petition.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage. Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

OCTOBER 4, 2011

When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog. The Internet is such a gift.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. You do that work” and then “Our SMNR is just a platform and structure.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

NOVEMBER 22, 2011

And, because I don’t have a cool podcast to promote like Shel Holtz’s FIR, I decided to make this experiment all about my very best asset: Marketing Conversation , Abraham Harrison’s corporate blog.

Opt-out 80

Opt-out Opt-in Twitter Linkedin 80

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. When I wrote for the AdAge Digital Next blog , they used to publish my articles first and then do any detailed editing after it was already live. Why does it happen?

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

MAY 6, 2016

Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. In corporate communications, 32.1%

PR 80

PR Creativity Public Relations Advertising Agencies 80

Biznology

MAY 16, 2017

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

FEBRUARY 5, 2021

As noted in the first article below, focusing on work-life integration, as opposed to work-life balance (and the often unrealistic and painful tradeoffs required to achieve balance), can be an effective way to improve performance and satisfaction across the domains of work, home, community, and self. ” Blog Posts.

Paid Search Agency 104

Paid Search Agency Domain Newsletter Intent 104

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Biznology

MAY 28, 2013

All of these people have publicists, marketing agencies, PR firms, TMZ , blogs, mainstream media, morning television, newspapers, and everyplace else. Related articles. By making connections online, I am not talking about starting a cult. 3 Things You Should Know About Social Media (projecteve.com).

Social Media 80

Social Media Media Paid Search Agency Public Relations 80

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. is that is doesn’t give the true online community enough credit. Or, maybe it gives the online community too much credit.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

FEBRUARY 14, 2012

What’s even better is that forum application developers such as vBulletin have hungrily adopted all the best parts of all the blogging platforms, publishing frameworks, social networking services, microblogging platforms, photo sharing sites, and social graphic services.

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Biznology

JUNE 29, 2012

Someone who has completely rebuilt itself to over-serve its communities. Blog posts, tweets, and page posts will descend to periodically and then to Ghost Town. Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. Kudos, but seriously a truly exceptional example.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

JUNE 18, 2013

In a perfect world, I guess most passionate social media users are foragers by nature — especially if their goal is to become popular or to really become part of an online community.

Social Media 80

Social Media Media Advertising Agencies Public Relations 80

Biznology

OCTOBER 18, 2011

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

OCTOBER 16, 2012

Even if you, yourself, and your team are super-excited to keep up-to-date with posting, tweeting, blogging, and all of that, what harm would a little more do? Real lawyers don’t have to blog, but increasingly their clients do… (virtualmarketingofficer.com). How Social Media Will Affect the Election (dreamgrow.com).

Social Media 80

Social Media Media Ideal Customer Profiles Twitter 80

Biznology

FEBRUARY 12, 2013

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. I was going to say that the fourth rule is to share , but you’re all doing that. But you get it wrong.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

NOVEMBER 8, 2011

This will not only allow Google to better populate the content as you see above, including the Title, Blog Name, Description, and an Image from the post, but it will also allow that content to be cross-referenced to any Google +1 “likes” from others within Google+ and the rest of the Googlephere.

Google 80

Google SEO Adsense Profiling 80

Biznology

OCTOBER 25, 2011

This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). Sometimes we allow that list to rest completely, not using it in any other campaigns, either, because the list had been completely over-used. Letting lists rest is not optional, it is essential. Talk about expanding your field!

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

SEPTEMBER 22, 2015

Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call. Now it’s your turn!

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

DECEMBER 19, 2017

We spent all day, every day, becoming essential parts of these online communities. 80% of all cyberstrikes were done in order to build trust in the community. Sometimes, online identities would not start cyberstriking on behalf of our clients for months, each one just becoming part of his or her community, sometimes communities.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

AUGUST 8, 2012

Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. 3 community managers. In my corporate life, it was always difficult to get senior executives to tweet or blog consistently. Community manager. That’s right.

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. But a blog is much more than that.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

JUNE 19, 2017

We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. For example, Jeff Immelt , CEO of GE, responded in a blog post: “we believe climate change is real and the science is well-accepted.

Brand Identity 148

Brand Identity Branding Paid Search Agency Rules 148

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Real bloggers and real blogs always trump Robot Armies. Real Americans don’t care much about A-list blogs. If you don’t make good on your generous offer, each and every blogger has recourse — and we knew they did — and it’s their blog!

Blogger 80

Blogger Outreach Social Media PR 80