ANNUITAS

article thumbnail

Marketing Enablement and The Technology Stack

ANNUITAS

Public relations : Content management applications, social media applications, webinar technologies, communities and reviews. Product marketing : Sales enablement applications, project management, communities, interactive content, performance and attribution applications.

article thumbnail

Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum

ANNUITAS

Without a doubt, the rules of marketing and public relations have changed. Nick Westergaard , Chief Brand Strategist of Brand Driven Social, shares insights on how we need to think in terms of four digital dynamics: clarity, content, coherence and community. Communicating is really what marketing is all about.