• HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Blog, Communities] How to Run a Successful Time-Based Crowdfunding Campaign
    In a previous webinar we hosted with StayClassy , we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy''s nonprofit customers have seen huge success using its fundraising platform to raise money online.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Blog, Communities] 7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions
    'Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Indiegogo. million.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Blog, Communities] Did You Make an Impact? How to Tell Your Nonprofit's Story
    'At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. 1) Acumen. 5) Splash.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 3, 2013
    [Blog, Communities] Venntive Adds Communities to Small Business Marketing Automation and CRM
    'It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. That’s the right way to do it, at least in my opinion.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Blog, Communities] 5 Essential Functions for Every B2B Website
    To establish your company as a knowledgeable authority in your field is “job one” for a B2B website.  You want to be seen as not only up to date, but trustworthy and helpful.  So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. 
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Blog, Communities] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Editor’s Note: Laura Patterson  (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of  Find New Customers and a past guest on Marketing Made Simple TV too. So when they invited me to share the findings of this recent study, I was delighted to do so. A – 27%. B – 38%.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 24, 2013
    [Blog, Communities] Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
    The only way to make that success happen is integration and it requires a collaborative culture. An open letter to the CxO. If they don’t feel compelled to do what makes you succeed, as a manager or a business, you will not succeed and I will not succeed. If you know how to engage employees, you know how to engage customers.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Blog, Communities] Listen. Ask. Share. It’s Time For Agile Marketing
    According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. Set a goal and then listen to learn. Listen.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Blog, Communities] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Your goal is to elbow your way in there so that you can be the one on whom they imprint. Make it you.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Blog, Communities] The 12 Best Social Media Conferences to Attend in 2013
    It’s the beginning of a new year, and as our thirst for social media education and learning best practices from other businesses is only on the increase, there’s no better time to start planning to attend the best social media conferences that 2013 has plans to offer us than now. Thanks! Source: Google Trends.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Blog, Communities] 21 Internet Marketing Stats That Will Blow Your Mind
    Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Blog, Communities] Defining Social Business: a Call for Clarity and Collaboration
    It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Last week I stumbled upon a blog post by Gerardo A. Allow me to elaborate on that later. Anyway, this post is not only an attempt to clarify what social business is – in a rather exhaustive – way.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    [Blog, Communities] Social Business Q&A: 10 Questions with Augie Ray
    For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. We are always thrilled to interview smart, insightful people on our blog. But being able to bring to you a discussion with someone who has made a difference in my career is a pleasure of a higher order.
  • BIZNOLOGY  |  MONDAY, MARCH 5, 2012
    [Blog, Communities] Why internal Social Business Platforms matter
    As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 23, 2012
    [Blog, Communities] 10 Best Social Media Conferences to Attend in 2012
    In the many public engagements that I’ve been invited to present at as a social media speaker , people often ask me to recommend which social media conferences and events they should go to, both for networking and educational purposes. And feel free to add other social media conferences that you recommend in the comments.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 3, 2011
    [Blog, Communities] Connections Byte: Chewing on Relationship Building in PR vs. Social Media
    Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, particularly in relation to social media (“ engagement and information”). supposed to value input from customers and other stakeholders in two-way, symmetrical communication? Not a bad thing to have on your CV, either.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Blog, Communities] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. community forum overcomes this challenge because new content is user generated.
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Blog, Communities] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    However, the rules of word of mouth marketing have changed and evolved and they continue to evolve. In the broadest sense, word of mouth marketing encompasses among others: Creating content that has the potential to become a story. Feeding and nurturing communities. Viral marketing and activities to generate “buzz” .
  • BUYEROLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Blog, Communities] Social Buyerology: Listening to the Social Buyer
      The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Blog, Communities] SNCR Research Findings Highlight the Evolution of Social Business
    I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. Human relationships and peer-to-peer decision-making are inherently interrelated.
  • B2B MARKETING ONLINE  |  TUESDAY, JANUARY 11, 2011
    [Blog, Communities] The Social Media Hypocrite
    Wow, Mark Power has succumbed to writing a Blog – is this for real? Most who know me in business circles will giggle at my attempt at blogging due to my different view on social media, so to avoid controversy let’s just call this Mark Power’s webpage! Probably not. Has it reduced Concep’s or my own brand exposure?
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Blog, Communities] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
    However, the rules of word-of-mouth marketing have changed and evolved and they continue to evolve. People communicate in many ways: from face to face interactions to telephone calls and writing letters or exchanging opinions via email, blogs and so on. They have to, as the expression says, “join the conversation”.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 5, 2010
    [Blog, Communities] Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
    Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing.
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Blog, Communities] Want more retweets? 5 secrets to success
    Last week, Marketing Profs published my article entitled Accelerate Referrals: 9 steps to success and their readers retweeted it 73 times!  Build a following across multiple channels to expand your reach. So, chances are a large number of people saw it, but it takes even larger numbers to generate retweets. Blog this on Blogger.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Blog, Communities] Exclusive Interview With SAP's Director Of Social Media - Michael.
    Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. You may already know him from his guest contributing here or his excellent blog, the B2BMarketing Insider. We recognize the need to be where our customers are interacting with content. Enjoy the read.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Blog, Communities] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Where do you get ideas for blog posts ? And what do you do when you just aren't inspired to create anything remarkable? Georgina's blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. HOW TO: Use Annotations to Promote Your Brand on YouTube.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog, Communities] Top 5 Social Media Trends For The B2B Marketer
    As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.  Looking forward to sharing some more insights with you and your team.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Blog, Communities] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 13, 2009
    [Blog, Communities] A futurist’s view of the “next big thing” in social media
    Venessa kindly agreed to an interview and I found her views on the connections between social media and education, politics, global community and our future to be one of the most thought-provoking posts I’ve featured here on {grow}. futurist’s role is to help people anticipate, plan for, and adapt to change.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Blog, Communities] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Blog, Communities] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 10, 2009
    [Blog, Communities] Blog Posts I'll Never Write (With Apologies to Borges)
    This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. As a ‘niche’ analyst myself, I tend to agree.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [Blog, Communities] Word of Mouth Beats Out Comparison Shopping for Health Care
    Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Blog, Communities] The Bamboo Project Blog
    The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. Week 3-- Blogs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Blog, Communities] How to Save the World
    In search of a better way to live and make a living, and a better understanding of how the world really works. Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies. This ability to integrate is social fluency.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] Personal Knowledge Management - Pollard
    Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited. Was there too much content to wade through?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] PKM and the Organization - Pollard
    In search of a better way to live and make a living, and a better understanding of how the world really works. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Automatic peer-to-peer publishing and subscription.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] Social Search at LinkedIn Beats Google - ReadWriteWeb
    just found a more useful way to search than Google. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. blogging.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] How to Save the World - PKM An Update
    Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited. Was there too much content to wade through?
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 22, 2006
    [Blog, Communities] Scenarios for Customer Interactions Via Portal - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! It feels like a huge project and sometimes its hard to know where to start. What processes are in place? Do they work?
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 16, 2006
    [Blog, Communities] Maslow and Marketing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! It means you must haveeither a distinctive style that a subgroup is attracted to (meaning youcant be all things to all people).
 

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