Remove Blog Remove Communities Remove Opinions Remove Peer-to-peer Remove Transparency
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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291
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7 Compelling Reasons Your Firm Should Be Blogging

Navigate the Channel

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Insiders

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Loyal customers draw in more customers.

Loyalty 279
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8 Proven Customer Retention Strategies to Boost Your B2B Business

Valasys

Personalize Your Communication You wouldn’t speak to a long-time friend the same way you would to a stranger, right? Personalize Your Communication You wouldn’t speak to a long-time friend the same way you would to a stranger, right? After all, a company needs to keep growing to stay healthy.

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Six Lessons Learned from High-Performing Lean Teams

Webbiquity

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition.

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed".