Remove Blog Remove Communities Remove Opinions Remove Peer-to-peer Remove Press
article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291
article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crowdsourced Opinions: Get Ready to Be Steamrolled

Adobe Experience Cloud Blog

We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting. The same story plays out among the radiologists and Radiolopolis and the MDs at Sermo , which just raised $35 million to continue building its elite community.

article thumbnail

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed".

article thumbnail

3 New Year’s Resolutions for Busy Content Marketers

Content4Demand

Your content is a key representation of your brand; its knowledge, expertise, opinions, and the value it can bring to the audience. “How can I practice self care?”. For instance, one person may prefer to take a full-day hike, while another person may prioritize a weekly face mask and bubble bath. Less clutter and mess mean less stress, right?

article thumbnail

20 Ways to Promote Your Thought Leadership Content

Trade Press Services Newsletter

20 Tips to Promote Your Thought Leadership Content Trade Press Services has updated its guide for promoting thought leadership content. Post all published articles, white papers, press releases and other thought leadership content to the news or media section of your website. Post in public content communities. Alert the media.

article thumbnail

7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. The question is, how? Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. And that 17%?