Martech

JANUARY 25, 2024

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Class is not in session!

Marketing AI 131

Marketing AI Email Marketing Planning Work Management 131

Navigate the Channel

MARCH 6, 2023

The core of a good employee relations program is to keep employees informed and provide them with channels of communication to upper levels of management and vice-versa. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Of course not.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Valasys

AUGUST 30, 2023

Professionals can access these paid spaces to concentrate, grow, and enjoy a sense of community without the demand of a full-time website. Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads. Coworking spaces truly define the “new normal.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Content Standard

JANUARY 3, 2023

In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. Michael Schaefer first coined the concept of Content Shock in January 2014.  Sound familiar?  Sound familiar? It’s all about personalization.

Merchandising 107

Merchandising Lock-In Content Barriers 107

Drew Neisser

MARCH 18, 2022

For a locked room labeled “Marketing Spend,” the CFO holds the keys. In this episode, we’re airing three Q&As with three CFOs who laid out their formulas for a great CMO/CFO alliance during a recent CMO Huddles Super Huddle (a bi-annual mega-huddle exclusively for our community of B2B CMOs). What You’ll Learn in This Episode.

CMO 52

CMO Lock-In Communities Trust Marketing 52

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What used to work from email, advertising, blogs, and social media doesn’t anymore. What happens to people, relationships, and our sense of connection? People: At the heart of all of this, us. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Salesforce Marketing Cloud

FEBRUARY 25, 2022

Private means that all information is locked down at the outset, and then opened up only to the people who need it. Now, read on for a quick rundown of the five key security concepts you need to know inside out. Security is key—literally and figuratively! There are five key security-related concepts you need to learn: 1. Sharing rules.

Lock-In 98

Lock-In Ideal Customer Profiles Peer-to-peer Class 98

Marketing Insider Group

JUNE 29, 2020

Many companies emphasized the importance of staying connected with effective communication amongst employees. In fact, many of the companies who gained market share and grew awareness during these past few months, did so because they communicated about staying connected and not about themselves or their brand. “I Absolutely.

CMO 342

CMO Work Management Paid Search Agency Planning 342

Oktopost

APRIL 8, 2020

B2B marketers today need to be proactive in communicating with their customers, prospects and partners, as well as getting creative about pivoting their current brand messaging. Lock arms with partners. Website pages and blogs. Explore personalized messaging over mass communication. There are many ways to do this.

B2B 124

B2B Lock-In Broadcasting Advertising Agencies 124

The Marketing Blender

DECEMBER 28, 2020

Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Use these to explode your business in the next twelve months! Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Lake One

JUNE 6, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What used to work from email, advertising, blogs, and social media doesn’t anymore. What happens to people, relationships, and our sense of connection? People: At the heart of all of this, us.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

DemandBase

JUNE 12, 2020

But we’ve decided to share our own, baseline assemblage in the hope that it might meaningfully contribute to the discussions we’re having in our broader communities. Blogs and Podcasts. A History of a Just & Peaceful Future , a blog by Clayborne Carson, Stanford University historian. Read and Listen.

Resources 83

Resources DemandBase Lock-In Class 83

chiefmartech

JUNE 22, 2020

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. Physics is stubborn that way.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Sana Commerce

MARCH 30, 2023

This can be quite beneficial, as it allows a community to quickly patch potential security flaws. However, the downside is that it is reviewed less intensely, as there isn’t a community of users reviewing it like an open source software. The private community carries out more checks, but hackers can’t watch. The result?

Phishing 59

Phishing Lock-In Communities Software 59

Webbiquity

JUNE 19, 2019

If you’re struggling to stay locked into this aspect of your business, don’t worry, you’re not alone. Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Image credit: Akil Mazumder from Pexels. Of course, that’s easier said than done. Hire an Executive Assistant.

Paid Search Agency 164

Paid Search Agency Enterprise Management Marketing AI Work Management 164

Biznology

APRIL 23, 2021

“A company’s culture needs to be adaptable…Attempts to lock in a certain type of culture over the long term at best will fail; at worst, they will hinder the organization’s competitiveness and sustainability. ” HBR – Denise Lee Yohn. As always, happy reading and listening! Company Culture Is Everyone’s Responsibility.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Ontraport

JANUARY 14, 2020

To lock in that kind of recurring revenue, you need to keep your members engaged and subscribed, but retaining members is a common challenge. ESPN.com’s revenue jumped 35% after they received feedback from their community and incorporated suggestions into their homepage design. Consumers’ expectations are rising.

Lock-In 72

Lock-In Case Studies Forrester Differentiation 72

Top Rank Marketing

AUGUST 14, 2023

Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? Statista ). That’s right, TRILLION. As the saying goes, the B’s in B2B are people too and all that comes with being human including emotions.

B2B 92

B2B Advertising Agencies Paid Search Agency Co-Registration 92

Ontraport

DECEMBER 9, 2019

While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things. Tease upcoming content in new and unique ways. Offer discounts.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

BenchmarkONE

FEBRUARY 1, 2023

SBA loans : These fall under two types – community programs, which loan you up to $250,000, or micro-loans, which can furnish you with $50,000. Locking yourself into a year-long lease when you’re not even established yet might not be the best decision for your business. Without further ado, let’s dive in. does rent increase yearly?).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Adobe Experience Cloud Blog

JULY 26, 2018

As a community, we must question the fantasy and FOMO driving this trend. As a community, we must question the fantasy and FOMO driving this trend. AI is a locked-and-loaded buzzword. Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. Voracious and Confused.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Televerde

JUNE 20, 2019

It’s the immediate realization of where I am (as if the 300-pound steel door closing loudly and locking behind me wasn’t a strong enough indicator). As part of the program, members are encouraged to participate in group tours to understand the state’s challenges and opportunities and how class members can be a part of creating the solution.

Work Management 72

Work Management Lock-In Communities Class 72

Hubspot

JUNE 23, 2020

We’ve seen major success in promoting live and virtual events with a three-pronged partnership approach: a brand partner, a community partner, and HubSpot for Startups.". In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

EveryoneSocial

SEPTEMBER 21, 2020

But if you are focused on key areas only, maybe just marketing or communications, then some campaigns might make more sense than the others. Amplify company news or blog posts. This could be company blog posts, latest press releases, or third-party content where your industry or company is discussed.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Contently

AUGUST 3, 2018

Blogs from athleisure brands, food companies, gyms, doctors, hospitals, dance studios, and fitness companies all churn out content on the fad diet du jour. Every progress photo includes a promo code in the caption, and every protein powder brand has a blog of free workout routines. Let audiences build their own communities.

Top of Funnel 89

Top of Funnel Content Lock-In Trigger Marketing 89

Ontraport

JANUARY 14, 2020

To lock in that kind of recurring revenue, you need to keep your members engaged and subscribed, but retaining members is a common challenge. ESPN.com’s revenue jumped 35% after they received feedback from their community and incorporated suggestions into their homepage design. Consumers’ expectations are rising.

Lock-In 52

Lock-In Case Studies Forrester Differentiation 52

EveryoneSocial

NOVEMBER 26, 2019

Blog posts are an option, but doesn’t have to just be articles. But remember locking everything down and not letting employees contribute their thoughts defeats the goal. The employee advocacy trends that every organization should know about and consider in the new year. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

ClearVoice

JULY 21, 2022

Misrepresented communities are communities that have been defined by dominant culture, denied the ability to define themselves on their own terms, and are therefore falsely or narrowly represented. What is inclusive content? It’s the composition of different people represented in what you make, and the decision-makers on your team.

Content 52

Content Ethics Barriers Lock-In 52

Convince & Convert

JULY 7, 2014

The space is booked via smartphone app, and the door is also unlocked that way, using electronic locks. Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Convince & Convert

DECEMBER 25, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. One of my most useful posts, and I really like using presentations as raw material for blog posts. (Happy Holidays! This is #6. – Jay). Can social media be measured? If course it can.

Social Media 134

Social Media Process Media Correlation 134

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. As you know better than I, we are in the early innings of social media. IT projects.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Adobe Experience Cloud Blog

DECEMBER 13, 2017

In this blog, I’ll share some web security fundamentals and give you some ideas on how you can plan to avoid the “not secure” warning coming with Chrome browser changes. You’re looking to see if the address bar says HTTP: or HTTPS: and/or if using Chrome, you’re looking for the green lock and word “secure” when your page loads.

Marketing Automation Services 133

Marketing Automation Services Google Landing Pages Work Management 133

nDash

AUGUST 11, 2020

The freelancer community has grown to 57 million Americans , making up 35% of the U.S. While 10-20 writing samples is a good average to aim for, don’t lock yourself into a certain number. . There’s work out there just waiting to be snatched up! However, the competition has never been tougher. What to Put in a Writer Portfolio.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Contently

AUGUST 3, 2018

Blogs from athleisure brands, food companies, gyms, doctors, hospitals, dance studios, and fitness companies all churn out content on the fad diet du jour. Every progress photo includes a promo code in the caption, and every protein powder brand has a blog of free workout routines. Let audiences build their own communities.

Top of Funnel 69

Top of Funnel Content Lock-In Trigger Marketing 69

Magisto

AUGUST 20, 2018

Hello and welcome to our blog! I’m Cindy – Social Media Manager & Head of Community here at Magisto. it stays locked in and ready for you use again and again. Today I’m going to walk you through the steps for you to kick-start your branded video strategy. Hello – brand marketing win!

Video Marketing 40

Video Marketing Brand Identity Branding Examples 40

SpotMe Blog

FEBRUARY 2, 2022

You spent many years building your client community. These solutions are focused on internal users, and two-way communication and collaboration. (i.e. It focuses on helping clients engage their audience, and build a thriving virtual community. Can you create an experience that people will not forget in an online setting?

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Magisto

AUGUST 20, 2018

Hello and welcome to our blog! I’m Cindy – Social Media Manager & Head of Community here at Magisto. it stays locked in and ready for you use again and again. Today I’m going to walk you through the steps for you to kick-start your branded video strategy. Hello – brand marketing win!

Video Marketing 40

Video Marketing Brand Identity Branding Examples 40