Remove Blog Remove Communities Remove Linkedin Remove Opinions Remove Peer-to-peer
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How to Help Your Employees Become Influencers

Onalytica B2B

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

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New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

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Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. In my opinion, this is one of the most overlooked strategies when it comes to content creation. LinkedIn Groups. LinkedIn groups offer a wealth of data, specifically around a certain profession or industry.

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Sales Pipeline Radio, Episode 304: Q & A with Kathleen Booth @workmommywork

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re on LinkedIn, thanks very much for checking us out. By Matt Heinz , President of Heinz Marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Six Lessons Learned from High-Performing Lean Teams

Webbiquity

This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.