ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is branding, such as blogging and YouTube.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

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The interviews are available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

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Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Paul Gillin | Paul Gillen Blog. Voicemails are a waste of time. Outbound calling is interruption marketing.

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What I learned at Dreamforce 2011

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Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

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Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. Paul’s Website: Paul Gillin Communications. Paul’s Blog: gillin.com/blog.