Customer Experience Matrix

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

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Real Examples of Social Media ROI

Customer Experience Matrix

Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 Here’s what I found.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. VEST data is self-reported by the vendors. It still leaves many out.

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Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation

Customer Experience Matrix

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Products to monitor different communities for mentions of a particular topic provide the first step towards starting a dialog. But social media are for interactions, not broadcasts.